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Fentanyl & Overdose Prevention​

In 2021, more than 71,000 people died from synthetic opioid-related drug overdose in the United States according to provisional data from the Centers for Disease Control and Prevention (CDC). Recent data suggest that number continues to increase each year.  

Fentanyl is a synthetic opioid that is up to 50 times stronger than heroin and 100 times stronger than morphine. Fentanyl is a major contributor to drug overdose deaths. Based on preliminary 2021 data, there were 6,843 opioid-related overdose deaths in California; 5,722 of these deaths were related to fentanyl. In 2021, there were 224 fentanyl-related overdose deaths among teens, ages 15–19 years old, in California.  

Recently, brightly colored fentanyl, referred to as “rainbow” fentanyl , has begun circulating in illegal markets. “Rainbow” fentanyl can be found in many forms, including pills, powders, and blocks that can resemble sidewalk chalk or candy. Regardless of appearance or color, any pill that does not come from a health care provider or pharmacist could contain fentanyl and be deadly

Knowledge can save lives and stop drug overdose.

  • Know the signs of an overdose:  
    • Small, constricted "pinpoint pupils” 
    • Falling asleep or losing consciousness 
    • Slow, weak, or no breathing 
    • Choking or gurgling sounds 
    • Limp body 
    • Cold and/or clammy skin 
    • Discolored skin (especially in lips and nails)  
  • Promote and use naloxone. Naloxone is a life-saving medication used to reverse a drug overdose. Naloxone is safe and easy to use, even by friends or family, when a loved one experiences an overdose event. Naloxone works almost immediately and is not addictive. 
  • Have regular conversations with teens, young people, and loved ones about the dangers of fentanyl, the risks of mixing drugs, and the life-saving power of naloxone to reduce the stigma around seeking help, treatment, and care
Use this toolkit to share information about the risks of fentanyl and how to prevent overdose.

Additional Resources

Social Media

Use the following images and messaging on social media to raise awareness about fentanyl.

Click on each image to enlarge, then right click and "save as."

State public health leaders warn of a new "rainbow" fentanyl and share resources to prevent serious injury and death

Suggested Messaging:

A new type of brightly colored "rainbow” fentanyl had been found in the U.S., including in California. This is a potentially fatal drug found in pills and powders in a variety of bright colors, shapes, and sizes. Any pill, regardless of its color, shape, or size, that does not come from a health care provider or pharmacist can potentially contain fentanyl and be deadly.  

California has education and prevention resources, including a program that offers free Naloxone, a life-saving medication used to reverse opioid overdose, for qualified organizations. For more information, go to: https://www.cdph.ca.gov/Programs/OPA/Pages/NR22-148.aspx


What is Naaloxone?Naxalone is a medication that works almost immediately to reverse an opiodid overdose.If you think someone is overdosing
Suggested Messaging:
#Naloxone is a life-saving medication that can reverse an opioid overdose, including heroin, fentanyl, and prescription opioid medications. Learn more about naloxone and how to save lives: https://www.cdph.ca.gov/Programs/CCDPHP/sapb/Pages/Naloxone.aspx   #StopOverdose #EndOverdose #Fentanyl 
Recognize the signs of opioid overdose
Suggested Messaging:
Recognizing the signs of opioid overdose can save a life. Signs of an overdose may include: 
  • Small, constricted "pinpoint pupils” 
  • Falling asleep or losing consciousness 
  • Slow, weak, or no breathing 
  • Choking or gurgling sounds 
  • Limp body 
  • Cold and/or clammy skin 
  • Discolored skin (especially in lips and nails) 
Learn how to recognize an overdose event and give the life-saving medication, #naloxone: https://www.cdph.ca.gov/Programs/CCDPHP/sapb/Pages/Naloxone.aspx  
#StopOverdose #EndOverdose #Fentanyl 
Fentanyl is up to 50x more potent than heroin

Suggested Messaging:

#Fentanyl is up to 50x more potent than heroin and 100x more potent than morphine. Recently, “rainbow” fentanyl has been found in California and throughout the U.S. This potentially fatal drug is found in pills and powders in a variety of bright colors, shapes, and sizes. Know the dangers of fentanyl: https://www.cdph.ca.gov/Programs/CCDPHP/sapb/Pages/Fentanyl.aspx  

#StopOverdose #EndOverdose #Naloxone #Fentanyl 

Start the converation with your teen toay

Suggested Messaging:

Conversations can have a big impact. Talk to your teen about drugs and the risk of overdosing. Recently, “rainbow” fentanyl has been found in California and throughout the U.S. This is a potentially fatal drug found in pills and powders in a variety of bright colors, shapes, and sizes. Tips to start conversation:  

  1. Pick a neutral time with no distractions. 
  2. Be open and calm. 
  3. Be prepared and focus on the conversation. 
  4. Give teens the scientific facts and explain the reality and risks of using drugs. 
  5. Educate teens on naloxone, including how to use it and where to get it.   
  6. Express your love and care.  

Learn more how to talk to your teens: https://nida.nih.gov/publications/opioids-facts-parents-need-to-know/starting-conversation  

#StopTeenOverdose #TalkTheyHearYou #OnePillCanKill #Fentanyl 

Don't let fantanyl cut short the dreams of yur teens.

Suggested Messaging:

Empower yourself and your teen with knowledge of how to stop drug overdoses and save lives. Talk with your teen about:  

  • The dangers of fentanyl 
  • The risks of mixing drugs 
  • How naloxone can save lives 
  • Reducing stigma around seeking help 

Learn more here: https://www.cdc.gov/stopoverdose  

#StopTeenOverdose #TalkTheyHearYou #OnePillCanKill #Fentanyl

The rate of teenagers overdosing nationally has tripled in the past two years.

Suggested Messaging:

Does your teenager know the risks of opioid use? Some opioids like fentanyl are tasteless and odorless - even small amounts can cause an overdose. Recently, “rainbow” fentanyl has been found in the U.S., including California. ANY pill bought through social media or even from a friend can contain deadly amounts of fentanyl. Start the conversation and #StopTeenOverdose #fentanyl  

Learn more about fentanyl: https://www.cdph.ca.gov/Programs/CCDPHP/sapb/Pages/Fentanyl.aspx 

Spanish Social Media

¿Qué es la Naloxona? La naloxona es un medicamento que revierte rápidamente la sobredosis de opioides.
Fentanyl-es-01

Suggested Messaging:

#Naloxona es un medicamento que salva vidas y que puede revertir una sobredosis de opioides, incluyendo heroína, fentanilo y medicamentos opioides recetados. Obtén más información sobre la naloxona y cómo salvar vidas: https://www.cdph.ca.gov/Programs/CCDPHP/sapb/Pages/Naloxone.aspx  

#DeténLaSobredosis #PonFinAlSobredosis #Fentanilo 
Reconoce los signos de la SOBREDOSIS DE OPIOIDES

Suggested Messaging:

Reconocer los signos de una sobredosis de opioides puede salvar una vida. Los signos de una sobredosis pueden incluir: 

  • "Pupilas puntiformes" pequeñas y contraídas  
  • Quedarse dormido o perder el conocimiento 
  • Respiración lenta, débil o nula 
  • Sonidos de asfixia o gorgoteo 
  • Cuerpo flácido 
  • Piel fría y/o húmeda 
  • Piel descolorida (especialmente en labios y uñas) 

Aprende a reconocer un evento de sobredosis y a administrar el medicamento que salva vidas, #naloxona: https://www.cdph.ca.gov/Programs/CCDPHP/sapb/Pages/Naloxone.aspx 

#DeténLaSobredosis #PonFinAlSobredosis #Fentanilo

Fentanilo es hasta 50 veces más potente que la heroína y 100 veces más potente que la morfina.

Suggested Messaging:

#Fentanilo es hasta 50 veces más potente que la heroína y 100 veces más potente que la morfina. Recientemente, se ha encontrado "fentanilo arcoíris" en California y en todo los Estados Unidos. Esta droga potencialmente fatal se encuentra en pastillas y polvos en una variedad de colores brillantes, formas y tamaños. Obtén más información sobre los peligros del fentanilo: https://www.cdph.ca.gov/Programs/CCDPHP/sapb/Pages/Fentanyl.aspx 

#DeténLaSobredosis #PonFinAlSobredosis #Fentanilo

Fentanyl-es-06

Suggested Messaging:

Las conversaciones pueden tener un gran impacto. Habla con tu hijo adolescente sobre las drogas y el riesgo de sobredosis. Recientemente, se ha encontrado "fentanilo arcoíris" en California y en todo los Estados Unidos. Esta es una droga potencialmente fatal que se encuentra en pastillas y polvos en una variedad de colores brillantes, formas y tamaños. Consejos para iniciar una conversación: 

  1. Elige un tiempo neutral sin distracciones. 
  2. Mantente abierto y calmado. 
  3. Prepárate y concéntrate en la conversación. 
  4. Explícale a tu hijo los hechos científicos, la realidad y los riesgos del uso de drogas. 
  5. Educa a tu hijo sobre la naloxona, incluyendo cómo usarla y dónde obtenerla.   
  6. Exprésale tu amor y preocupación. 

Obtén más información sobre cómo hablar con tus hijos adolescentes: https://nida.nih.gov/publications/opioids-facts-parents-need-to-know/starting-conversation  

#DeténLaSobredosisDeJóvenes #HablaTeEscuchan #UnaPastillaPuedeMatar #Fentanilo 

Fentanyl-es-07

Suggested Messaging:

Empodérate a ti mismo y a tu hijo adolescente con información sobre cómo detener las sobredosis de drogas y salvar vidas. Habla con tu hijo adolescente sobre:  

  • Los peligros del fentanilo 
  • Los riesgos de mezclar drogas 
  • Cómo la naloxona puede salvar vidas 
  • Cómo reducir el estigma de pedir ayuda 

Obtén más información aquí: https://www.cdc.gov/stopoverdose

La tasa de adolescentes víctimas de sobredosis a nivel nacional se ha triplicado en los últimos dos años.

Suggested Messaging:

¿Tu hijo adolescente conoce los riesgos del consumo de opioides? Algunos opioides como el fentanilo son insípidos e inodoros, incluso pequeñas cantidades pueden causar una sobredosis. Recientemente, se ha encontrado "fentanilo arcoíris" en los Estados Unidos, incluyendo California. CUALQUIER pastilla comprada a través de las redes sociales o incluso de un amigo puede contener cantidades mortales de fentanilo. Empieza la conversación y #DeténLaSobredosisDeJóvenes 

#fentalino 

Obtén más información sobre el fentanilo: https://www.cdph.ca.gov/Programs/CCDPHP/sapb/Pages/Fentanyl.aspx 

Fentanyl-es-09

Suggested Messaging:

Los únicos medicamentos seguros son los recetados por un profesional médico de confianza y dispensados por un farmacéutico con licencia. Las pastillas falsificadas a menudo contienen #fentanilo y son más letales que nunca. Este se encuentra en pastillas y polvos en una variedad de colores brillantes, formas y tamaños. Obtén más información: https://www.cdph.ca.gov/Programs/CCDPHP/sapb/Pages/Fentanyl.aspx 

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