California Pedestrian Safety (PedSafe) Program
Building a healthier California is the primary mission of the
California Department of Public Health (CDPH). In California today we know that
approximately 19 percent of traffic fatalities are pedestrian related. That is
approximately 58 percent more than the national average. However, while this
percentage may seem extraordinary, California is working diligently to reduce
the number of individuals injured or killed in pedestrian collisions.
Goals and Activities
Public health strives to improve healthy lifestyles through walkable
communities and increased physical activity. PedSafe aims to create
environments where these activities can happen safely by implementing a
multi-faceted approach of education, media outreach and messaging, technical
assistance, and training and facilitation. PedSafe projects include:
Promotion and distribution of the It’s Up to All of Us (IUAU) and WalkSmartCA
public education campaigns.
Distribution and training for the Action Response Kit, a tool that
illustrates seven steps for responding locally to a pedestrian collision, with
an emphasis on techniques and resources related to community mobilization.
Distribution and training for the workbook, Communication for Pedestrian
Safety: Risk, Response and Change an educational manual with tools, templates
and organizational concepts for a broad audience of those working in pedestrian
safety. The focus is on promoting risk communication practices and norm change
Leadership for the statewide Pedestrian Injury Prevention Action Team
Facilitation of the statewide pedestrian safety advisory committee,
Participation and leadership for Strategic Highway Safety Plan, Challenge
Participation with the Department of Motor Vehicles in the implementation of
the Culture Change Workgroup.
On-going technical assistance to advocacy groups, local partners, and others
regarding pedestrian safety.