The California Tobacco Control Branch leads statewide and local health programs, services and activities that promote an environment truly-free of tobacco.
Request for Applications: California Tobacco Control Program #17-10108, Media Campaign Evaluation Solicitation
The purpose of this solicitation is to award a single contract to evaluate the California Tobacco Control Program's (CTCP) Tobacco Control Media Campaign. The primary goal of CTCP and its media campaign is to change the tobacco-related social norms, end the tobacco epidemic and ultimately to reduce the morbidity and mortality caused by tobacco use. CTCP seeks applications from qualified organizations to conduct an evaluation of the effectiveness and impact of the 2017/2018 - 2021/2022 CTCP Media Campaign on tobacco-related social norms among adults in California.