Achieving Health Equity: Standing Together Against Commercial Tobacco & Nicotine, 2025–2026
About the TEROC Plan
Every two years, TEROC updates its strategic plan for tobacco control and prevention. The 2025–2026 TEROC Plan is built around eight main objectives, listed below. For each objective, the Plan recommends strategies in five areas: policy, education, research, partnership, and funding. The Plan serves as a call to action not only for the three agencies overseen by TEROC and their funded programs, but for all stakeholders, partners, and allies in tobacco prevention.
Download the full 2025–2026 TEROC Plan (PDF, 4.9 MB), or click on the following sections:
Introduction
Objective 1: Reduce Tobacco-Related Disparities
Objective 2: Build Capacity to End the Commercial Tobacco Epidemic
Objective 3: Address the Evolving Tobacco Product Landscape
Objective 4: Protect Youth and Young Adults From Tobacco
Objective 5: Promote Smokefree Environments
Objective 6: Reduce Tobacco Product Waste
Objective 7: Promote Tobacco Cessation
Objective 8: Counter the Tobacco and Cannabis Industries
Recommendations for Policymakers
Recommendations on Administrative Arrangements, Funding Priorities, and the Integration and Coordination of Approaches
California’s Comprehensive Approach to Tobacco Prevention
Progress Reports for Priority Populations
Implementation Strategies for Priority Populations