Achieving Health Equity: Standing Together Against Commercial Tobacco & Nicotine, 2025–2​026

​About the TEROC Plan

Every two years, TEROC updates its strategic plan for tobacco control and prevention. The 2025–2026 TEROC Plan is built around eight main objectives, listed below. For each objective, the Plan recommends strategies in five areas: policy, education, research, partnership, and funding. The Plan serves as a call to action not only for the three agencies overseen by TEROC and their funded programs, but for all stakeholders, partners, and allies in tobacco prevention.

Download full 2025–2026 TEROC Plan (PDF, 12MB), or click on the following sections:​

Introduction​

Objective 1: Reduce Tobacco-Related Disparities

Objective 2: Build Capacity to End the Commercial Tobacco Epidemic

Objective 3: Address the Evolving Tobacco Product Landscape

Objective 4: Protect Youth and Young Adults From Tobacco

Objective 5: Promote Smokefree Environments

Objective 6: Reduce Tobacco Product Waste​

Objective 7: Promote Tobacco Cessation​

Objective 8: Counter the Tobacco and Cannabis Industries​

Recommendations for Policymakers

Recommendations on Administrative Arrangements, Funding Priorities, and the Integration and Coordination of Approaches

California’s Comprehensive Approach to Tobacco Prevention

Progress Reports for Priority Populations

Implementation Strategies for Priority Populations​​