Office of Communications

Drowning Prevention

Every year, communities in California are tragically impacted by drownings. Drowning is a leading cause of injury-related deaths among children under the age of five. Often, drownings occur at pools in people’s homes—usually during times no one was supposed to be swimming. Drowning is silent and can happen in minutes. If you own a home with a pool or are visiting a home with a pool or other body of water, there are steps you can take to protect children from drowning, including: adult supervision at all times, swim lessons starting at a young age, installing barriers like fences and gates, and using life jackets (especially for water activities).

Use the following social media messages to help Californians be mindful of children’s health and safety when in or around water. The message is simple: No more drownings. #NotOneMore

Additional Resources:

Toddler Pool and Spa Safety (CDPH)
Drowning Prevention (Department of Developmental Services)
Drowning Prevention Campaign Toolkit (American Academy of Pediatrics)
Pool Safely Education Campaign (U.S. Consumer Product Safety Commission)

CDPH Material Co-brand Disclaimer
Local health jurisdictions (LHJs) and community-based organizations (CBOs) may co-brand materials created by CDPH (those in CDPH Office of Communications Toolkits) by adding their agency logo next to or near the CDPH logo. Be sure there is ample space between the two logos. Materials may not be altered or edited in any other way, including removal or adjustment of the CDPH logo.

Videos

Water Safety and Drowning Prevention Message from CDPH (Full - 1:51) 

Social Media

Share the following images and messaging on social media.
Click on each image to enlarge, then right click and “save as.”

English

Did you know? Drowning takes the lives of more California toddlers tahn any other kind of accident.

Suggested Messaging:
Did you know drowning takes the lives of more California toddlers than any other kind of accident? Never leave a young child alone in or around a body of water, even for a few seconds. Children can fall in and drown silently without calling for help within seconds. Learn more: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/SACB/Pages/DrowningPreventionToddlerPoolandSpaSafety.aspx
#NotOneMore

Suggested Messaging:
Prevent drowning by combining adult supervision and safety barriers. Children 1- to 4-years-old are at the greatest risk for drowning. Every day they learn new skills, such as opening sliding doors, and wandering to the pool or spa areas. Protect your child(ren) by adding safety barriers to your home. Learn more: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/SACB/Pages/DrowningPreventionToddlerPoolandSpaSafety.aspx
#NotOneMore

Drowning is silent. Children should be kept in direct sight at all times.

Suggested Messaging:
When children are around a body of water, assign a "Water Watcher" to keep them in direct sight and relieve the watcher every 20 minutes or so. Learn more: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/SACB/Pages/DrowningPreventionToddlerPoolandSpaSafety.aspx
#NotOneMore

If a child is missing check the water first.

Suggested Messaging:
When children are around a body of water, assign a “Water Watcher” to keep them in direct sight and relieve the watcher every 20 minutes or so. Learn more: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/SACB/Pages/DrowningPreventionToddlerPoolandSpaSafety.aspx
#NotOneMore




	Suggested Messaging: Drowning takes the lives of more California toddlers than any other kind of accident. Children who manage to survive a “near drowning” often suffer permanent brain damage from lack of oxygen. We can prevent toddler drowing by practicing the 6 ways to have a safe summer. For more information: https://bit.ly/ddsdrowning

Spanish

Suggested Messaging:
Nunca dejes un niño pequeño solo dentro o alrededor de un cuerpo de agua, ni siquiera por unos segundos. Los niños pueden caerse y ahogarse silenciosamente sin pedir ayuda en cuestión de segundos. Learn more: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/SACB/Pages/DrowningPreventionToddlerPoolandSpaSafety.aspx
#NotOneMore

Suggested Messaging:
Los niños de uno a cuatro años corren el mayor riesgo de ahogarse. Todos los días aprenden nuevas habilidades como abrir la puerta corrediza y caminar hacia la piscina o jacuzzi. Protege a tus hijos poniendo barreras de seguridad en tu casa. Learn more: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/SACB/Pages/DrowningPreventionToddlerPoolandSpaSafety.aspx
#NotOneMore

Suggested Messaging:
Asigna un “Vigilante” para mantener a los niños a la vista cuando estén alrededor de un cuerpo de agua y cambia de turno aproximadamente cada 20 minutos. Learn more: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/SACB/Pages/DrowningPreventionToddlerPoolandSpaSafety.aspx
#NotOneMore

Suggested Messaging:
Cuando se trata del ahogamiento, los segundos cuentan. SIEMPRE revisa el agua primero si falta un niño. Learn more: https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/SACB/Pages/DrowningPreventionToddlerPoolandSpaSafety.aspx
#NotOneMore




	Suggested Messaging: El ahogamiento cobra la vida de más niños pequeños en California que cualquier otro tipo de accidente. Los niños que logran sobrevivir cuando casi se han ahogado, a menudo sufren daño cerebral permanente por falta de oxígeno. Podemos prevenir que los niños pequeños se ahoguen siguiendo las 6 formas para tener un verano seguro. Para más información visita https://bit.ly/ddsdrowning