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Women, infants & Children (WIC)


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WIC Outreach

WICOutreach@cdph.ca.gov

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Winter 2022 Fruits and Vegetables Benefit Increase Toolkit

The temporary WIC Fruits and Vegetables Benefit increase has been extended through March 2022! Fruits and vegetables are a rich source of a variety of nutrients critical to improving maternal and child health outcomes. Eating fruits and vegetables as part of an overall healthy diet reduces the risk of chronic disease, such as diabetes and cardiovascular disease, and boosts the immune system.

The increased benefit amount levels continue to be $24/month for children, $43/month for pregnant and postpartum individuals, and $47/month for breastfeeding individuals. More information on the temporary increase to the Fruits and Vegetables Benefit can be found here: Fruits and Vegetables Benefit Increase webpage.

Help get the word out with the communications toolkit promoting the winter extension to the WIC Fruits and Vegetables benefit increase. This toolkit includes talking points, mobile-friendly flyers, social media posts, and sample text messages.

Toolkit Contents:

  1. Talking Points
  2. Flyers
  3. Social Media
  4. Sample Text Messages

Talking Points

For communications with WIC participants, media, or the public via email, telephone, video conferencing, and/or in-person.

English

Elevator Pitch: Fruits and vegetables are vital for healthy nutrition to support growing and learning children. The Fruits and Vegetables Benefit is temporarily increased through March 2022, and we want to get the word out to families.

Background Facts:

  • WIC families receive a monthly cash-value benefit on their California WIC Card for fruits and vegetables purchases. Families can buy fresh, dried, canned, and frozen fruits and vegetables in any brand, type, or combination with their Fruits and Vegetables Benefit. Organic fruits and vegetables are included.
  • The temporary Fruits and Vegetables Benefit increase that started in October 2021 has been extended through March 2022.
  • The temporary total dollar amounts with the increase will continue to be:
    • $24 for children ages 1 to 5

    • $43 for pregnant and postpartum individuals

    • $47 for breastfeeding individuals

  • The temporary benefit levels are by participant category (children, pregnant, postpartum, and breastfeeding individuals). This benefit increase does not apply to infant food packages.

  • The temporary benefit increase amounts are in accordance with recommendations from the National Academies of Sciences, Engineering, and Medicine (NASEM). The benefit levels are also consistent with longstanding advice in the Dietary Guidelines for Americans and adjusted for inflation.

  • The extension to the Fruits and Vegetables Benefit increase will last for 3 months, from January 1, 2022 through March 31, 2022. If the benefit is not extended beyond March 2022, the benefit amount mounts will return to $11 for pregnant, breastfeeding, and postpartum individuals and $9 for children ages 1 to 5.

  • Each monthly benefit is good for 30 days from the date issued. This means families may be able to use their extra benefits after March 2022. For example, benefits issued on March 28, 2022 can be used through April 27, 2022.

  • The Cash Value Fruits and Vegetables Benefit can be used at any approved WIC store or any farmer currently accepting the WIC Card. Families can find approved WIC vendors and farmers accepting the WIC Card on the MyFamily.WIC.ca.gov website.

  • Families can consult the WIC Authorized Food List Shopping Guide or WIC App for more information on approved WIC foods.

  • Check MyFamily.WIC.ca.gov for more information, contact your local WIC office, or contact the CDPH WIC Division State Office:

Email: WIC@cdph.ca.gov

Call toll free: (800) 852-5770

Spanish

Elevator Pitch: Las frutas y verduras son esenciales para una nutriciĆ³n saludable que promueva el crecimiento y aprendizaje de los niƱos. El beneficio para frutas y verduras ha incrementado temporalmente hasta marzo de 2022 y queremos que las familias lo sepan.

Background Facts:

  • Las familias de WIC reciben un beneficio mensual de valor en efectivo en su tarjeta de WIC de California para adquirir frutas y verduras. Con el beneficio para frutas y verduras, las familias pueden comprar frutas y verduras frescas, secas, en lata y congeladas de cualquier marca, tipo o combinaciĆ³n. Las frutas y verduras orgĆ”nicas estĆ”n incluidas.
  • El incremento temporal en el beneficio para frutas y verduras que comenzĆ³ en octubre de 2021 se ha extendido hasta marzo de 2022.
  •  Los montos totales temporales con el incremento seguirĆ”n siendo los siguientes:
    • $24 para niƱos de 1 a 5 aƱos de edad,

    • $43 para personas embarazadas y en el perĆ­odo de posparto,

    • $47 para personas en el perĆ­odo de lactancia.

  • Los niveles del incremento temporal del beneficio corresponden a cada categorĆ­a de participantes (niƱos, personas embarazadas, en perĆ­odo de posparto y en perĆ­odo de lactancia). Este incremento en el beneficio no se aplica a los paquetes de comida para bebĆ©s.
  • Los montos del incremento temporal del beneficio se han establecido de acuerdo con las recomendaciones de las Academias Nacionales de Ciencias, IngenierĆ­a y Medicina (NASEM). Los niveles de beneficios tambiĆ©n estĆ”n en conformidad con los tradicionales consejos de las Pautas Alimentarias para Estadounidenses y se ajustan a la inflaciĆ³n.
  • La extensiĆ³n del incremento del beneficio para frutas y verduras durarĆ” tres meses, del 1 de enero de 2022 hasta el 31 de marzo de 2022. Si el beneficio no se extiende mĆ”s allĆ” de marzo de 2022, los montos del beneficio volverĆ”n a ser de $11 para personas embarazadas, en perĆ­odo de lactancia y de posparto, y de $9 para niƱos de 1 a 5 aƱos de edad.
  • Cada mes, el beneficio tendrĆ” validez por 30 dĆ­as a partir de la fecha de otorgamiento. Esto significa que las familias podrĆ”n usar sus beneficios adicionales despuĆ©s de marzo de 2022. Por ejemplo, los beneficios otorgados el 28 de marzo de 2022 se podrĆ”n utilizar hasta el 27 de abril de 2022.
  • El beneficio de valor en efectivo para frutas y verduras se puede usar en cualquier tienda aprobada por WIC o con cualquier agricultor que acepte la tarjeta de WIC. Las familias pueden encontrar una lista de tiendas aprobadas por WIC y de agricultores que aceptan la tarjeta de WIC en el sitio web MyFamily.WIC.ca.gov.
  • Las familias pueden consultar la lista de alimentos autorizados por WIC en la guĆ­a de compras o la aplicaciĆ³n de WIC para obtener mĆ”s informaciĆ³n sobre los alimentos aprobados por WIC.
  • Visite MyFamily.WIC.ca.gov para obtener mĆ”s informaciĆ³n, contacte a su oficina local de WIC o a la Oficina Estatal de la DivisiĆ³n WIC de CDPH:

Correo electrĆ³nico: WIC@cdph.ca.gov

Llame sin costo al: (800) 852-5770

Flyers

WIC local agencies and WIC program partners can download the following mobile-friendly flyers for promoting the new WIC Fruits and Vegetables Benefit Increase.

ā€‹CVB Winter 2022 Flyer - English







Social Media

Text:

Copy and paste the text to share on your social media platforms to promote the WIC Fruits and Vegetables Benefit Increase.

Images:

To use associated images, click on the "image" button to enlarge the image, then right click and "save as." You will now be able to upload this higher resolution image to your social media site.

Hashtags:

English

#CaliforniaWIC #WIC #WhatIsWIC #WelcomeToWIC #GetMoreWithWIC #WICWelcomes #WICWorks #PublicHealth  #Health4All #Nutrition #NutritionMatters #HealthyCalifornia #WICFamilies #FruitsAndVegetables #FruitsAndVeggies #FarmersMarket #EatYourVegetables #NourishingFoods #PlantFoods #MoreVeggies #MoreFruits #WhatsOnMyPlate #Health #HealthyLifestyle #HealthyLife #HealthyChoices #HealthyFood #NutritionTips

Spanish

#WICdeCalifornia #WIC #QuĆ©esWIC #BienvenidoaWIC #ObtengaMĆ”sconWIC #WICdalaBienvenida # WICFunciona #SaludPĆŗblica #SaludparaTodos #NutriciĆ³n #LaNutriciĆ³nImporta #CaliforniaSaludable #FamiliasdeWIC #FrutasyVerduras #MercadoAgrĆ­cola #ComaSusVeduras #AlimentosNutritivos #AlimentosdePlantas #MĆ”sVerduras #MĆ”sFrutas #QuĆ©HayenMiPlato #Salud #EstilodeVidaSaludable #VidaSaludable #OpcionesSaludables #ComidaSana #ConsejosdeNutriciĆ³n


Sample Text Messages

English

1. Learn more about the extended increase to the Fruits and Vegetables Benefit at MyFamily.WIC.ca.gov. (99 characters)

2. Have you used your Fruits and Vegetables Benefit this month? Learn about extra benefit amounts at MyFamily.WIC.ca.gov. (118 characters)

3. Enjoy the new fruits and veggies benefit increase through March! Visit MyFamily.WIC.ca.gov for more information. (112 characters)

4. Time to use those extra fruits and veggies benefits before they expire! Visit MyFamily.WIC.ca.gov for more info. (112 characters)

5. Get extra fruits and veggies through March! Learn more about the new benefit increase at MyFamily.WIC.ca.gov. (109 characters)

6. Shop extra fruits and vegetables through March. Find approved grocers and farmers at MyFamily.WIC.ca.gov. (105 characters)

7. Increases to the Fruits and Vegetables Benefit have been extended! Find out more at MyFamily.WIC.ca.gov. (104 characters)

8. Stock up on more winter fruits and vegetables! Learn more about the Fruits and Vegetables Benefit increase: MyFamily.WIC.ca.gov. (128 characters)

9. Total extra fruits and veggies amounts are $24/children, $43/pregnant and postpartum individuals, and $47/breastfeeding individuals! MyFamily.WIC.ca.gov. (155 characters)

10. Used your family's Fruits and Vegetables Benefit this month? Find approved grocers or farmers on your WIC App or at MyFamily.WIC.ca.gov. (136 characters)

11. Check your food balance on the WIC App for your extra Fruits and Vegetables Benefit this month! (103 characters)

12. Happy Valentines! Use your increased WIC benefits to make your family's favorite recipes for this special day! (110 characters)

13. Carrots, avocados, and grapefruit are delicious fruits and veggies in season that keep you healthy. Shop your family's groceries today with your WIC Card! (154 characters)

14. Through March, families will see the increase to the monthly Fruits and Vegetables Benefit! For more info: MyFamily.WIC.ca.gov. (127 characters)

15. Shop with your WIC card to make tasty meals today. Families get extra fruits and veggie benefits through March! MyFamily.WIC.ca.gov. (132 characters)

16. Families get extra fruits and veggies benefits through March! Visit MyFamily.WIC.ca.gov for more info. (102 characters)

Spanish

1. MĆ”s informaciĆ³n sobre el incremento extendido en el beneficio para frutas y verduras en MyFamily.WIC.ca.gov. (109 characters)

2. ĀæHa usado su beneficio para frutas y verduras este mes? MĆ”s informaciĆ³n sobre los nuevos montos en MyFamily.WIC.ca.gov. (119 characters)

3. Ā”Disfrute del nuevo incremento del beneficio para frutas y verduras hasta marzo! MĆ”s informaciĆ³n en MyFamily.WIC.ca.gov. (120 characters)

4. Ā”Use los beneficios adicionales para frutas y verduras antes de que expiren! MĆ”s informaciĆ³n en MyFamily.WIC.ca.gov. (117 characters)

5. Ā”Obtenga frutas y verduras adicionales hasta marzo! MĆ”s informaciĆ³n sobre el nuevo beneficio en MyFamily.WIC.ca.gov. (116 characters)

6. Compre frutas y verduras adicionales hasta marzo. Encuentre tiendas y agricultores aprobados en MyFamily.WIC.ca.gov. (116 characters)

7. Ā”Se han extendido los incrementos del beneficio para frutas y verduras! MĆ”s informaciĆ³n en MyFamily.WIC.ca.gov. (112 characters)

8. Ā”AbastĆ©zcase de mĆ”s frutas y verduras de invierno! MĆ”s informaciĆ³n sobre el incremento en el beneficio para frutas y verduras: MyFamily.WIC.ca.gov. (148 characters)

9. Ā”Importes totales adicionales de frutas y verduras: $24 para niƱos, $43 para personas embarazadas y en el perĆ­odo de posparto, y $47 para las personas en perĆ­odo de lactancia! MyFamily.WIC.ca.gov. (196 characters)

10. ĀæUsĆ³ el beneficio para frutas y verduras de su familia este mes? Encuentre tiendas o agricultores aprobados en la aplicaciĆ³n de WIC o en MyFamily.WIC.ca.gov. (157 characters)

11. Consulte su saldo de alimentos en la aplicaciĆ³n de WIC para el beneficio adicional de frutas y verduras este mes. (114 characters)

12. Ā”Feliz San ValentĆ­n! Use el incremento en sus beneficios de WIC para preparar las recetas favoritas de su familia en este dĆ­a. (126 characters)

13. Las zanahorias, los aguacates y las toronjas son deliciosas frutas y verduras de temporada que lo mantienen sano. Ā”Compre los alimentos de su familia hoy con su tarjeta de WIC! (177 characters)

14. Ā”Las familias verĆ”n el incremento en su beneficio mensual para frutas y verduras hasta Marzo! InformaciĆ³n: MyFamily.WIC.ca.gov. (128 characters)

15. Compre con su tarjeta de WIC para preparar deliciosas comidas hoy. Ā”Las familias tendrĆ”n beneficios adicionales para frutas y verduras hasta marzo! MyFamily.WIC.ca.gov. (169 characters)

16. Ā”Las familias tendrĆ”n beneficios adicionales para frutas y verduras hasta marzo! MĆ”s informaciĆ³n en MyFamily.WIC.ca.gov. (120 characters)

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