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Women, Infants & Children (WIC)

Contact :

WIC Outreach

WICOutreach@cdph.ca.gov

WIC’s 50th Anniversary Celebrati​​on Toolkit

Since 1974, the Women, Infants and Children (WIC) program has been a cornerstone in supporting the health and nutrition of families across the nation. WIC supports California’s caregivers, infants, and children with essential nutrition education, breastfeeding guidance, and access to nutritious foods, ensuring families at nutritional risk have the foundation for a healthier future.

This year, WIC program celebrates its 50th anniversary. To honor this milestone, the California Department of Public Health/Women, Infants and Children Division (CDPH/WIC) has created a special WIC 50th Anniversary communications toolkit for local agencies and partners to use.

Join the Cele​​bration!

We encourage partners to use this toolkit to celebrate WIC’s incredible journey and impact. Engage your communities and raise awareness about WIC services to nearly one million families across California.

CDPH/WIC will continue to share more promotional materials to use throughout the year.

Toolkit Conten​​​ts:

  1. Tagline and Hashtags
  2. Logos
  3. Brand Typeface
  4. Brand Colors
  5. Virtual Meeting Backgrounds
  6. Email Signatures
  7. Website Banners
  8. Social Media Banners
  9. RDN Day Social Media

Tagline ​and​ Hashtags

Tag​​line

English: Growing healthy families for 50 years.

Spanish: Creciendo familias saludables durante 50 años

Hash​​t​ags

Hashtags help more people see your social media, as well as help people find WIC's 50th anniversary content on different social media platforms. Social media best practices indicate the number of hashtags to use per post are:

  • Facebook: 0-1
  • Instagram: No more than 3-5 hashtags.
  • TikTok: 2-3
  • Twitter: No more than 1 hashtag per post

Anniversary has​​htag to use:

English and Spanish: #CAWIC50 

Additional hash​ta​gs you can use:

English: #GrowingFamilies #CaliforniaWIC #WIC50 #WIC50th #CAWIC #WIC #WICWorks #WICforAll #WICFamilies #WICTok​

Spanish: #CreciendoFamilias #WICdeCalifornia #WIC50 #CAWIC #WIC #WICFunciona #WICParaTodos #FamiliasdeWIC #WICTok​

Log​os

Below are the official logos to celebrate the WIC 50th anniversary in California. The logos may be used on digital and print materials.

Logos should not be modified. When using the logos to create marketing materials, do not distort the proportions, use only a portion of a logo, or alter colors or fonts.​​

En​glish

WIC fiftieth anniversary logo, color, English

Span​​​ish

WIC fiftieth anniversary logo, color, Spanish


WIC fiftieth anniversary logo with tagline, color, English 

 

WIC fiftieth anniversary logo with tagline, color, Spanish 

 
 

Additional Logo Colors

Bla​​ck

Engl​​ish

WIC fiftieth anniversary logo, black

Spa​​nis​​h

WIC fiftieth anniversary logo, black, Spanish 

WIC fiftieth anniversary logo with tagline, black, English  

 

WIC fiftieth anniversary logo with tagline, black, Spanish 

 

White (s​howing on grey background for visibility)​

Eng​lish

WIC fiftieth anniversary logo, White  

Span​​is​​h

WIC fiftieth anniversary logo, White, Spanish  

WIC fiftieth anniversary logo with tagline, White, English  

 

WIC fiftieth anniversary logo with tagline, White, Spanish ​​

Brand Type​​​​face

Font Family

The brand font family that may be used is Franklin Gothic.

Head​line

Franklin Gothic Heavy

Subh​​ead

Franklin Gothic Demi or Franklin Gothic Medium​

B​​ody

Franklin Gothic Book

Brand Colors

The approved brand colors may be used. Please check for contrast compliance before applying colors to text and backgrounds with a text overlay.

WIC brand colors, purple, pink, red, gold, and green

WIC Purple

CMYK: 50 90 0 0, RGB: 144 64 152, HEX: #904098, Pantone: 258*

50th Pink

CMYK: 0 49 7 25, RGB: 191 65 173243, HEX: #BF41AD

WIC Red

CMYK: 0 91 87 0, RGB: 239 62 51, HEX: #EF3E33, Pantone: 179*

50th Gold

CMYK: 50 90 0 0, RGB: 185 141 60, HEX: #B98D3C

WIC Green

CMYK: 75 0 100 0, RGB: 57 181 74, HEX: #39B54A, Pantone: 361*​

Note: Do not encroach on the WIC logo color identity by creating images using these  same colors, especially if the created images will be placed near the anniverary logo.

Virtual Meeting Back​​grounds

These are backgrounds you can use for virtual meetings to celebrate the WIC 50th anniversary.​

Optio​n 1:

Engl​​ish

Video call background, purple pink gradient

Spanis​h

Video call background, purple pink gradient, Spanish  

Optio​n 2:

En​glish

Video call background, black and white portraits

Spa​​​nish

Video call background, black and white portraits, Spanish  

Opti​​on 3:

Englis​​​h

Video call background, burst  

Spani​sh

Video call background, burst, Spanish

​​

Email Signatures

These graphics may be added to your email signatures to raise awareness around the WIC 50th anniversary. These graphics should link to the My Family “Home” webpage.

Optio​n 1:

Engl​​ish

Email signature 1: Celebrating 50 years of growing healthy families!  

Spanis​h

Email signature 1: Celebrating 50 years of growing healthy families! Spanish  

Optio​n 2:

En​glish

Email signature 2: Growing Healthy Families for 50 years!  

Spa​​​nish

Email signature 2: Growing Healthy Families for 50 years! Spanish  

Opti​​on 3:

Englis​​​h

Email signature 3: Parent and child eating strawberries  

Spani​sh

Email signature 3: Parent and child eating strawberries. Spanish  

Opti​​on 4:

Englis​​​h

Email signature 4: Growing Families for 50 Years

Spani​sh

Email signature 4: Growing Families for 50 Years. Spanish

Website B​​​anner

Standard website banner to be used on local agency website homepages to showcase the WIC 50th anniversary. If different dimensions are required for your website homepage, please email WICOutreach@cdph.ca.gov.
Standard Banner Hero Image (1600 x 500 px):

Englis​​​h

WIC 50th Anniversary Standard Banner. Celebrating 50 years of growing healthy families! 

Spani​sh

WIC 50th Anniversary Standard Banner. Celebrating 50 years of growing healthy families! Spanish 

Social ​​Media Banners

You can use social media ​banners on Facebook, X (Twitter), and your LinkedIn page profiles to celebrate the 50th WIC anniversary.

Facebook (851 x 315px):

Englis​​​h

WIC 50th Anniversary Facebook Banner. Celebrating 50 years of growing healthy families!

Spani​sh

WIC 50th Anniversary Facebook Banner. Celebrating 50 years of growing healthy families! Spanish 

“X” formerly Twitter (1500 x 500px):

Englis​​​h

WIC 50th Anniversary X Twitter Banner. Celebrating 50 years of growing healthy families!

Spani​sh

WIC 50th Anniversary X Twitter Banner. Celebrating 50 years of growing healthy families! Spanish 

LinkedIn banner for an organization profile (1128 x 191px):

Englis​​​h

WIC 50th Anniversary LinkedIn Banner. Celebrating 50 years of growing healthy families!

Spani​sh

WIC 50th Anniversary LinkedIn Banner. Celebrating 50 years of growing healthy families! Spanish​​
​​​

​​

Social Media for Registered Dieti​​cian Nutritionist (RDN) Day

​Option 1 – Celebrating our registered dietitians!

Option 2 - Got nutrition questions? Ask WIC!

​Option 3 - Healthy choices start here.

​Option 4 - Tasty meal ideas from WIC dietitians.

​Option 5 - Nutrition for two? WIC can help, too.​

​Option 6 - Set healthy goals with WIC.​

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