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Women, infants & Children (WIC)

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WIC Outreach

WICOutreach@cdph.ca.gov

August 2021 Breastfeeding or Chestfeeding Observances

The California Department of Public Health/Women, Infants and Children Division (CDPH/WIC) and the Maternal, Child and Adolescent Helath Division (MCAH) have developed a social media toolkit to spread the word about the importance of breastfeeding or chestfeeding*, connect families to helpful WIC and MCAH resources, and highlight great advocacy happening across the state on breastfeeding or chestfeeding support, accommodation, and protection.

The contents of the toolkit can be shared during August 2021 Breastfeeding or Chestfeeding awareness observances:

  1. National Breastfeeding Month: August 1–31
  2. World Breastfeeding Week: August 1–7
  3. Native Breastfeeding Week: August 8–14
  4. Asian American, Native Hawaiian, and Pacific Islander Breastfeeding Week: August 15-21
  5. Black Breastfeeding Week: August 25–31

*Chestfeeding is the process of nurturing and feeding a child human milk, donor milk or artificial milk from a person's chest. It is a term that can be used by anyone, but often is used by transgender people and nonbinary people for whom the word breastfeeding is not an ideal fit.

For more information, read about Transgender and Non-binary Parents by La Leche League International.

Hashtags

WIC local agencies can select hashtags that best meet their needs. Add hashtags to the end of the content on your social media posts.

English 

#CABreastfeeds #LactationSupport #InfantFeeding #BreastIsBest #ASharedResponsibility #EveryStepOfTheWay #CaliforniaWIC #WIC #WhatIsWIC #PublicHealth #WicWorks #WicMomStrong #MomStrong #CaliforniaforAll #Health4All #Breastfeeding #BreastfeedingJourney #BreastfeedingMama #Chestfeeding #BreastfeedingAwareness #BreastfeedingMoms #BreastfeedingIsBeautiful #NormalizeBreastfeeding #WorldBreastfeedingWeek #WorldBreastfeedingMonth #BreastfeedingWeek #BreastfeedingMonth 

Spanish

#CALactanciasMaternas #ApoyoalaLactancia #AlimentacionInfantil #ElPechoEsMejor #UnaResponsabilidadCompartida #CadaPasoDelCamino #CaliforniaWIC #WIC #QueEsWIC #SaludPublica #WicTrabaja #MamaFuerteWic #MamaFuerte #CaliforniaparaTodos #SaludparaTodos #LactanciaMaterna #CaminoDeLaLactanciaMaterna #MamaDeLaLactanciaMaterna #ConcientizacionDeLaLactanciaMaterna #LaLactanciaMaternaEsHermosa #NormalizarLaLactanciaMaterna #SemanaMundialDeLaLactancia #MesDeLaLactanciaMaterna #SemanaDeLaLactanciaMaterna #MesDeLaLactanciaMaterna

Sharing the Social Media

Copy and paste the text to share on social media platforms. To use associated images, click on the "photo" button to enlarge the image, then right click and "save as." You will now be able to upload this higher resolution image to your social media site.

Social Media

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