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Women, infants & Children (WIC)

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WIC Outreach

WICOutreach@cdph.ca.gov


August 2022 Breastfeeding and Chestfeeding Observances

The California Department of Public Health/Women, Infants and Children Division (CDPH/WIC) and the Maternal, Child and Adolescent Health Division (MCAH) have developed a social media toolkit to spread the word about the importance of breastfeeding and chestfeeding* and connect families to helpful WIC and MCAH resources.

The contents of the toolkit can be shared during August 2022 Breastfeeding and Chestfeeding awareness observances:

  1. National Breastfeeding Month: August 1–31
  2. World Breastfeeding Week: August 1–7
  3. Indigenous Milk Medicine Week: August 8-14
  4. Asian American, Native Hawaiian, and Pacific Islander Breastfeeding Week: August 15-21
  5. Black Breastfeeding Week: August 25–31

*Chestfeeding is the process of nurturing and feeding a child human milk, donor milk or artificial milk from a person's chest. It is a term that can be used by anyone, but often is used by transgender people and nonbinary people for whom the word breastfeeding is not an ideal fit.

For more information, read about Transgender and Non-binary Parents by La Leche League International.

Additional Resources

U.S. Department of Agriculture: WIC Breastfeeding Support

U.S. Department of Agriculture: WIC Works Resources

World Alliance for Breastfeeding Action (WABA)

California Breastfeeding Coalition

Sharing the Social Media

Copy and paste the text to share on social media platforms. To use associated images, click on the "photo" button to enlarge the image, then right click and "save as." You will now be able to upload this higher resolution image to your social media site.

Social Media

Option 1 - World Breastfeeding Month

Option 2 - World Breastfeeding Week

Option 3 - Breastfeeding Month / World Breastfeeding Week

Option 4 - Breastfeeding Month / World Breastfeeding Week / Black Breastfeeding Month

Option 5 - Breastfeeding Month / World Breastfeeding Week / Black Breastfeeding Week

Option 6 - Black Breastfeeding Week

Option 7 - Indigenous Milk Medicine Week

Option 8 - Indigenous Milk Medicine Week

Option 9 - Asian American, Native Hawaiian and Pacific Islander Breastfeeding Week

Option 10 - Asian American, Native Hawaiian and Pacific Islander Breastfeeding Week

Option 11 - WIC Breastfeeding Testimonial

Option 12 - WIC Breastfeeding Testimonial

Option 13 - WIC Prenatal Breastfeeding Support

Option 14 - WIC is here to help.

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