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Women, Infants & Children (WIC)

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WIC Outreach

WICOutreach@cdph.ca.gov

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October ā€“ December 2022 Fruits and Vegetables Cash Benefit Increase Toolkit

The temporary WIC Fruits and Vegetables Benefit increase has been extended through December 23, 2022! WIC Families can use this monthly cash-value benefit to buy fresh, frozen, canned, or dried fruits and vegetables in any brand, type, or combination. Organic fruits and vegetables are included.

The increased benefit amount levels are:

  • $25 per month for children
  • $44 per month for people who are pregnant and postpartum
  • $49 per month for people who are breastfeeding

Please note that the California Department of Public Health anticipates that the increase may extend beyond December 23, 2022. Families and friends of the California WIC program can check the WIC Fruits and Vegetables Benefit webpage for updates.

Help get the word out! Promote the WIC Fruits and Vegetables benefit increase with a communication toolkit that includes talking points, sample text messages, and social media posts.

Toolkit Contents:

  1. Talking Points
  2. Sample Text Messages
  3. Social Media

Talking Points

English

Elevator pitch

Families can keep enjoying even more fruits and vegetables with California WIC! Fruits and vegetables are vital to supporting growth and development in children and during pregnancy.

The WIC Fruits and Vegetables Benefit has been temporarily increased and extended through December 23, 2022. We want to get this exciting news out to families!

Key facts to share

The temporary increase to the Fruits and Vegetables Benefit that started in 2021 has been further increased and extended through December 23, 2022.

The new temporarily increased dollar amounts for the extension are:

  • $25 for children ages 1 to 5
  • $44 for pregnant and postpartum individuals
  • $49 for breastfeeding individuals

The extension to the Fruits and Vegetables Benefit increase will last at least through December 23, 2022. We anticipate that this newest increase will be extended beyond this date. If the benefit is not extended beyond December 2022, the benefit amounts will return to regular amounts for pregnant, breastfeeding, and postpartum individuals and children ages 1 to 5, adjusted for inflation.

Each monthly benefit is good for 30 days from the date issued. This means families may be able to use their extra benefits after December 23, 2022. For example, benefits issued on December 23, 2022, can be used through January 22, 2023.

Critical background information

WIC families receive a monthly cash-value benefit on their California WIC Card for fruits and vegetables purchases. With this benefit, families can buy fresh, dried, canned, and frozen fruits and vegetables in any brand, type, or combination. Organic fruits and vegetables are also included. This cash-value benefit is also called the Fruits and Vegetables Benefit.

These benefit levels are by participant category (children, pregnant, postpartum, and breastfeeding individuals). This benefit increase does not apply to infant food packages.

Anticipated questions and answers

Question: How was the new benefits level increase decided?

Answer: The new increased benefit amounts are in accordance with recommendations from the National Academies of Sciences, Engineering, and Medicine (NASEM). The most recent benefit levels are also consistent with longstanding advice in the Dietary Guidelines for Americans and adjusted for inflation.

Question: Where can I use the Fruits and Vegetables Benefit?

Answer: The Fruits and Vegetables Benefit can be used at any approved WIC store or any farmer currently accepting the California WIC Card. Families can find approved WIC vendors and farmers accepting the WIC Card on the MyFamily.WIC.ca.gov website. 

Question: Where can I learn more about this benefit increase?

Answer: Check MyFamily.WIC.ca.gov for more information, contact your local WIC office, or contact the CDPH WIC Division State Office:

Email: WIC@cdph.ca.gov

Call toll free: (800) 852-5770

Families can consult the WIC Authorized Food List Shopping Guide or California WIC App for more information on approved WIC foods.

ā€‹Spanish

ā€‹Elevator pitch

Ā”Las familias pueden seguir disfrutando de aĆŗn mĆ”s  frutas y verduras con WIC de California! Las frutas y verduras son vitales para apoyar el crecimiento y desarrollo de los niƱos y durante el embarazo.

El beneficio de frutas y verduras de WIC se ha incrementado temporalmente y extendido hasta el 23 de diciembre de 2022. Ā”Queremos dar a conocer esta emocionante noticia a las familias!

Key facts to share

El incremento temporal del beneficio para frutas y verduras que comenzĆ³ el 2021 se ha vuelto a incrementar y extender hasta el 23 de diciembre de 2022.

Los nuevos montos en dĆ³lares aumentados temporalmente para la extensiĆ³n son:

  • $25 para niƱos de 1 a 5 aƱos de edad;
  • $44 para personas embarazadas y en perĆ­odo de posparto;
  • $49 para personas en perĆ­odo de lactancia.

La extensiĆ³n del incremento del beneficio para frutas y verduras durarĆ” al menos hasta el 23 de diciembre de 2022. Anticipamos que este nuevo incremento se extenderĆ” mĆ”s allĆ” de esta fecha. Si el beneficio no se extiende mĆ”s allĆ” de diciembre de 2022, los montos del beneficio volverĆ”n a los montos regulares para las personas embarazadas, en perĆ­odo de lactancia y en perĆ­odo de posparto, y los niƱos de 1 a 5 aƱos de edad; ajustados por inflaciĆ³n.

Cada beneficio mensual es vĆ”lido por 30 dĆ­as a partir de la fecha en la cual se otorgĆ³. Esto significa que las familias podrĆ”n utilizar sus beneficios adicionales despuĆ©s del 23 de diciembre de 2022. Por ejemplo, los beneficios otorgados el 23 de diciembre de 2022 podrĆ”n utilizarse hasta el 22 de enero de 2023.

Critical background information

Las familias de WIC reciben un beneficio mensual de valor en efectivo en su tarjeta de California WIC para comprar frutas y verduras. Con este beneficio, las familias pueden comprar frutas y verduras frescas, secas, en lata y congeladas de cualquier marca, tipo o combinaciĆ³n. Las frutas y verduras orgĆ”nicas tambiĆ©n estĆ”n incluidas. Este beneficio de valor en efectivo tambiĆ©n se denomina beneficio para frutas y verduras.

Estos niveles del beneficio corresponden a cada categorƭa de participantes (niƱos, personas embarazadas, en perƭodo de posparto y en perƭodo de lactancia). Este incremento en el beneficio no se aplica a los paquetes de comida para bebƩs.

Anticipated questions and answers

Question: ĀæCĆ³mo se decidieron el incremento de los nuevos niveles de los beneficios?
Answer: Los nuevos montos del incremento del beneficio se han establecido de acuerdo con las recomendaciones
de las Academias Nacionales de Ciencias, IngenierĆ­a y Medicina (NASEM). Los niveles de beneficios mĆ”s recientes tambiĆ©n son consistentes con los consejos establecido de las GuĆ­as Alimentarias para Estadounidenses y ajustado por inflaciĆ³n.

Question: ĀæDĆ³nde puedo usar el beneficio para frutas y verduras?

Answer: El beneficio para frutas y verduras se puede usar en cualquier tienda aprobada por WIC o con cualquier agricultor que acepte la tarjeta de WIC. Las familias pueden encontrar una lista de tiendas aprobadas por WIC y de agricultores que aceptan la tarjeta de WIC en el sitio web MyFamily.WIC.ca.gov.

Question: ĀæDĆ³nde puedo obtener mĆ”s informaciĆ³n sobre este incremento de los beneficios?

Answer: Visite MyFamily.WIC.ca.gov para obtener mĆ”s informaciĆ³n, contacte a su oficina local de WIC o a la Oficina Estatal de la DivisiĆ³n CDPH WIC:

Correo electrĆ³nico: WIC@cdph.ca.gov

NĆŗmero gratuito: (800) 852-5770

Las familias pueden consultar la lista de alimentos autorizados por WIC en la guĆ­a de compras o la aplicaciĆ³n de WIC para obtener mĆ”s informaciĆ³n sobre los alimentos aprobados por WIC.


Sample Text Messages

English

  1. Learn more about the latest increase to the Fruits and Vegetables Benefit increase at MyFamily.WIC.ca.gov. (106 characters)
  2. Have you used your Fruits and Vegetables Benefit this month? Learn about your extra benefit amounts at MyFamily.WIC.ca.gov. (123 characters)
  3. You can buy extra fruits and veggies with WIC! Visit MyFamily.WIC.ca.gov for more info. (87 characters)
  4. Use those extra fruits and veggies benefits before they expire! Visit MyFamily.WIC.ca.gov for more info. (104 characters)
  5. Use your extra benefits to shop for fall fruits and veggies like apples, pears, beets, broccoli, kale, and squash. (114 characters)
  6. Use your increased WIC Fruits and Veggies Benefit to make your favorite dishes for the holiday season! (102 characters)
  7. Find approved grocers and farmers at MyFamily.WIC.ca.gov to use your increased Fruits and Vegetables Benefit. (109 characters)
  8. Have you used your Fruits and Vegetables Benefit this month? Find more info about the latest increase at MyFamily.WIC.ca.gov. (125 characters)
  9. Check your food balance on the WIC App for your extra Fruits and Vegetables Benefit this month! (95 characters)
  10. In your next appt, ask about tasty fruits and veggies meal ideas for the whole family. Use your WIC Fruits and Vegetables benefit today! (136 characters)

Spanish

  1. Obtenga mĆ”s informaciĆ³n sobre el Ćŗltimo incremento del beneficio de frutas y verduras en MyFamily.WIC.ca.gov. (109 characters)
  2. ĀæHa usado su beneficio para frutas y verduras este mes? Obtenga mĆ”s informaciĆ³n sobre los nuevos montos del beneficio en MyFamily.WIC.ca.gov. (141 characters)
  3. Ā”Puede comprar frutas y verduras adicionales con WIC! Visite MyFamily.WIC.ca.gov para mĆ”s informaciĆ³n. (102 characters)
  4. Ā”Use esos beneficios adicionales de frutas y verduras antes de que expiren! Visite MyFamily.WIC.ca.gov para mĆ”s informaciĆ³n. (124 characters)
  5. Use sus beneficios adicionales para comprar frutas y verduras de otoƱo como manzanas, peras, betabel, brĆ³coli, col rizada y calabaza. (133 characters)
  6. Ā”Use su incremento del beneficio de frutas y verduras de WIC para preparar sus platos favoritos para la temporada navideƱa! (123 characters)
  7. Encuentre tiendas y los agricultores autorizados en MyFamily.WIC.ca.gov para usar su beneficio aumentado de frutas y verduras. (126 characters)
  8. ĀæHa usado su beneficio de frutas y verduras este mes? Encuentre mĆ”s informaciĆ³n sobre el Ćŗltimo incremento en MyFamily.WIC.ca.gov. (130 characters)
  9. Ā”Consulte su saldo para alimentos en la aplicaciĆ³n de WIC para su beneficio adicional de frutas y verduras este mes! (116 characters)
  10. En su prĆ³xima cita, pregunte sobre sabrosas ideas de comidas con frutas y verduras para toda la familia. Ā”Use su beneficio de frutas y verduras de WIC hoy! (155 characters)

Social Media

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