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women, infants & Children (WIC)

California WIC State Planā€‹ā€‹

Federal Fiscal Year (FFY) 2024 
State Plan Goals and Objectives

(October 1, 2023ā€‹ā€‹ā€‹ through September 30, 2024)

Goal 1: Improve identification of anā€‹ā€‹d outreach to families so they can enroll in WIC

  1. By 9/30/2024, receive 2023 Medi-Cal data and match to WIC administrative data to identify eligible non-participants by geographic area.
  2. By 9/30/2024, improve targeted recruitment activities by focusing on infants and children enrolled in Medi-Cal but not WIC.
  3. By 9/30/2024, create Tableau maps and data files describing the number, language, and race/ethnicity of eligible non-participants within a two square mile hexagon area.

Goal 2: Improve delivery of services provided by local agencies

  1. By 9/30/2024, provide training on Baby Behavior Basics modules to all direct service WIC local agency staff.
  2. By 9/30/2024, provide WIC local agency counseling staff with the Level 2 BF Curricula training.
  3. By 9/30/2024, identify areas of focus for program improvement based on BF observations conducted.
  4. By 9/30/2024, increase the quality of initial certification appointments for pregnant participants through staff observation and mentoring.
  5. By 9/30/2024, modernize the process of monitoring local agencies to address the hybrid delivery of services.

Goal 3: Improve state operations and support to vendors

  1. ā€‹By 9/30/24, enhance the vendor portal to allow electronic submission of new vendor applications.ā€‹
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