California WIC State Planāā
Federal Fiscal Year (FFY) 2024
State Plan Goals and Objectives
(October 1, 2023āāā through September 30, 2024)
Goal 1: Improve identification of anāād outreach to families so they can enroll in WIC
- By 9/30/2024, receive 2023 Medi-Cal data and match to WIC administrative data to identify eligible non-participants by geographic area.
- By 9/30/2024, improve targeted recruitment activities by focusing on infants and children enrolled in Medi-Cal but not WIC.
- By 9/30/2024, create Tableau maps and data files describing the number, language, and race/ethnicity of eligible non-participants within a two square mile hexagon area.
Goal 2: Improve delivery of services provided by local agencies
- By 9/30/2024, provide training on Baby Behavior Basics modules to all direct service WIC local agency staff.
- By 9/30/2024, provide WIC local agency counseling staff with the Level 2 BF Curricula training.
- By 9/30/2024, identify areas of focus for program improvement based on BF observations conducted.
- By 9/30/2024, increase the quality of initial certification appointments for pregnant participants through staff observation and mentoring.
- By 9/30/2024, modernize the process of monitoring local agencies to address the hybrid delivery of services.
Goal 3: Improve state operations and support to vendors
- āBy 9/30/24, enhance the vendor portal to allow electronic submission of new vendor applications.ā