The California Department of Public Health is launching a statewide public education campaign called Facts Fight Fentanyl (Campaign). The Campaign is tailored to 16ā39-year-olds and aims to raise awareness of the prevalence and dangers of fentanyl and inform of naloxone, a life-saving overdose reversal medication. To reach California's diverse population, the Campaign will include ads in English, Spanish, Chinese, and Korean. Media placement will include, but is not limited to:
The Campaign includes an accompanying website: FactsFightFentaānyl.orgā. The website provides more information on fentanyl, where to get naloxone and how to use it, and how to recognize and stop an overdose.
The campaign will launch on August 29, 2024 (in conjunction with National Overdose Awareness Day on August 31) and will run through June 2025. ā
ā ā"Real vs Fake"
Real vs Fake (horizontal :15)
Real vs Fake (vertical :15)
Real vs Fake - Mandarin (:15 horizontal)
Real vs Fake - Mandarin (:15 vertical)
Real vs Fake - Korean (:15 horizontal)
Real vs Fake - Korean (:15 vertical)ā
ā"Grain of Salt"
Grain of Salt (horizontal :15)
Grain of Salt (vertical :15)
Grain of Salt - Mandarin (:15 horizontal)
Grain of Salt - Mandarin (:15 vertical)
Grain of Salt - Korean (:15 horizontal)
Grain of Salt - Korean (:15 vertical)
"āPartyās Over"
Party's Over (:30 16x9) ā
Party's Over (:15 16x9)
Party's Over (:30 9x16)
Party's Over (:15 9x16)
"The Light"
The Light (:30 16x9)
The Light (:15 16x9)
The Light (:30 9x16)
The Light (:15 9x16)
The videos are all available in this playlist: Facts Fight Fentanyl - video playlist ā
DJ Audio (:30 16x9)
āāFor questions, please contact us at sapbcomms@cdph.ca.gov.ā