Program Focus Areas
The State Media and Public Relations sections are responsible for a mass communication campaign and public relations directed to SNAP-Ed eligible Californians through advertising, public relations, and social media. The activities of both sections are integrated with other programs and projects within NEOPB.
The Champion Provider Fellowship provides training and education on a wide variety of health care subjects, including the socio-ecological model of prevention, food insecurity, healthy retail, crafting compelling messages, working with the media and writing for change. Providers are connected with their local health department to work collaboratively with community change leaders, community-based organizations, schools, faith-based organizations and others to find local solutions to obesity and related chronic diseases. In addition, there is ongoing technical assistance and support for providers and facilitation of a supportive network of like-minded physicians and dentists committed to improving health in their communities.
The Policy, Partnership, & Program Development Section is comprised of two units: 1) Policy and Partnership Development; and 2) Program and Resource Development. This section provides leadership, training, technical assistance in the areas of nutrition, education, programs and curriculum, community engagement, and policy systems and environmental supports. Section staff facilitate relationships with public and private partnerships, stakeholders, and advisory bodies; and convene statewide meetings. Section activities are integrated with other programs and projects within NEOPB.