How WIC Helps
WIC is a health and nutrition program for:
- Children under 5
- Pregnant Women
- New Mothers
- Practical nutrition information and everyday healthy living tips for you and your family. Visit the Feeding My Family page.
- Nutrition experts who specialize in nutrition for mothers and their children
- Support and information about breastfeeding your baby, including access to breastfeeding experts. Visit the Feeding My Baby page.
- Help in finding health care and other valuable community services
- Special checks to buy healthy foods – such as fruits and vegetables, whole grains, milk, eggs, bread, cereal, juice, peanut butter, soy milk, tofu and more!
California Families Grow Healthy with WIC (PDF)
California Families Grow Healthy with WIC - Spanish (PDF)
Welcome to WIC Video
WIC Story: Daniel and Kevin's WIC Story
When Daniel and Kevin got married, they wanted to start a family. After consulting with a neighbor who had adopted several children, they chose to foster two young boys. Their social worker introduced Daniel and Kevin to the WIC program, where they identified their son's severe nutritional status. Through dedicated visits with WIC registered dietitians, this family has started to see great results with the valuable nutritional tools WIC has provided.
WIC Story: Mark's Story
Mark remembers running around the WIC office with his siblings as his mother met with WIC staff. He and his siblings enjoyed choosing WIC foods at the store with his mother, not knowing about the nutritional value the food brought to the family. Fast forward 15 years later, Mark is majoring in Nutrition and decides to apply for an internship at WIC. Mark sees himself in the children at the WIC office, and sees his mother in the women that participate in the WIC program. Mark now serves the same community as a WIC Nutritionist, that his single mother, his siblings, and himself were once a part of many years ago.
WIC Story: Erika's Story
Erika was encouraged by a friend to receive WIC during her first pregnancy and had a wonderful experience. Erika used the WIC education she received while her son was in the Neonatal Intensive Care Unit (NICU). Erika's second pregnancy was overshadowed by depression; her WIC counselor Danielle, noticed Erika was disengaged. With compassion and encouragement she assisted Erika in finding solutions to her problems. Erika has come full circle with WIC by her side, every step of the way. She now helps and empowers WIC participants that she sees as a WIC staff.
WIC Story: Working at WIC
WIC provides more than just healthy foods for your family. WIC staff include trained Dietitians, Nutritionists and peer counselors who provide specific nutrition education and breastfeeding support for you and your family. The trained staff also provide tips, steps and resources to ensure your family has everything they need for a lifetime of good health. The WIC program also helps you and your family to be healthy and productive members of the society. Learn more about the role WIC can play in supporting your family.