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Women, Infants & Children (WIC)

California WIC State Plan

Federal Fiscal Year (FFY) 2023 
State Plan Goals and Objectives

(October 1, 2022 through September 30, 2023)

Goal I: Maximize Participation in the WIC Program
Process Objective

By 9/30/2023, evaluate the need and feasibility for statewide WIC media and outreach services.

​Outcome Objective

​By 9/30/2023, release WIC specific data sharing agreement guidance to WIC local agencies for review.

​Process Objective

​By 9/30/2023, continue virtual video appointment support beyond the COVID-19 public health emergency with a statewide contracted telehealth platform.

Goal II: Promote and Support Breastfeeding

Process Objective

By 9/30/2023, provide training and educational resources to new WIC local agencies that are starting a Breastfeeding Peer Counseling program.

​Outcome Objective

​By 9/30/2023, develop at least two social media toolkits to promote the WIC Breastfeeding Peer Counseling program and the Regional Breastfeeding Liaison program.

​Process Objective

​By 9/30/2023, identify nutrition education best practices for nutrition education plans. This will include identifying best practices for anticipatory breastfeeding guidance and infant feeding support.

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