California WIC State Plan
Federal Fiscal Year (FFY) 2023
State Plan Goals and Objectives
(October 1, 2022 through September 30, 2023)
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Goal I: |
Maximize Participation in the WIC Program |
Process Objective
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By 9/30/2023, evaluate the need and feasibility for statewide WIC media and outreach services.
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āOutcome Objective
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āBy 9/30/2023, release WIC specific data sharing agreement guidance to WIC local agencies for review.
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āProcess Objective
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āBy 9/30/2023, continue virtual video appointment support beyond the COVID-19 public health emergency with a statewide contracted telehealth platform.
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Goal II: |
Promote and Support Breastfeeding |
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Process Objective
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By 9/30/2023, provide training and educational resources to new WIC local agencies that are starting a Breastfeeding Peer Counseling program.
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āOutcome Objective
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āBy 9/30/2023, develop at least two social media toolkits to promote the WIC Breastfeeding Peer Counseling program and the Regional Breastfeeding Liaison program.
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āProcess Objective
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āBy 9/30/2023, identify nutrition education best practices for nutrition education plans. This will include identifying best practices for anticipatory breastfeeding guidance and infant feeding support.
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