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California Tobacco Control Branch

Flavors Hook Kids Campaign

California’s new advertising campaign, “Flavors Hook Kids,” tackles the problem of youth becoming hooked on nicotine. Parents and concerned adults are warned about the increasing availability of tobacco products with enticing flavors, and new e-cigarette devices called “pod mods.” The devices are disguised to look like flash drives and other objects making them easy to conceal at home or school.


Campaign Resources

Flavors Hook Kids Campaign Website

California Youth Tobacco Use Data Charts and Graphs (PDF)

Press Release: New Campaign Targets Tobacco Industry's Deceptive Marketing to Youth


Campaign Materials

To download an image, right click on the thumbnails below and select "save as."​

Flavors Hook Kids Bubble Gum Flavors Hook Kids Cotton Candy Flavors Hook Kids Ice Cream

JUUL and Pods JUUL Pods
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