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Alzheimer's Disease Program

Alzheimer's Disease Program 

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Alzheimer's Disease Public Awareness Media Campaign Request for Proposal (RFP) #22-10084

On August 25, 2022, the California Department of Public Health (CDPH), Alzheimer's Disease Program (ADP) released the Alzheimer's Disease Public Awareness Media Campaign RFP #22-10084 to solicit proposals from firms to develop and conduct an integrated and comprehensive multicultural and multilingual (i.e., English, Spanish, Mandarin, etc.) audiences statewide Alzheimer's disease awareness media campaign to support the ADP from March 1, 2023, or upon approval, through June 30, 2024.

CDPH ADP received $8,500,000 (eight million, five hundred thousand dollars) through the California Budget Act 2021-2022 to develop and implement an Alzheimer's Disease Public Awareness Media Campaign to shift public perceptions and reduce stigma about ADRDs. The Alzheimer's Disease Public Awareness Media Campaign will focus and connect with populations at greater risk of developing ADRDs, and people living with the disease. 

Proposal Submission Due Date: September 30, 2022

Notice of Intent to Award: December 9, 2022


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