Adolescent School-Locaāted Vaccine Events Promotional Toolkit
Conducting adolescent vaccine events at schools is an effective strategy for protecting students from preventable diseases and increasing immunization coverage rates. This web-based toolkit includes resources to promote Tdap, HPV, and meningitis events since these vaccines are recommended for specifically adolescents.
The promotional resources on this webpage can be downloaded, customized, and shared with your school community on many different platforms and applications. To maximize attendance and ensure your events are successful, use these resources to promote your schoolās events early and often.


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Recommendations for Promoting SLVEs
Utilize all available communication channels to reach families, including student take-home materials, robocalls, text messages, emails, newsletters/websites, marquee screens, and social media. Consider collaborating with local media outlets (radio, newspapers, TV) for Public Service Announcements (PSAs). Partner with community organizations, such as youth centers, libraries, and after-school programs, to promote your SLVE.
Encourage teachers and staff to use provided templates and personalized messaging to increase participation. Involve them in sharing event registration URLs or sending and collecting consent forms to improve response rates.
Get creative and ask art classes/clubs to design reusable signage and banners for future events.
Required School Messaging: The Cancer Prevention Act
The Cancer Prevention Act,
Assembly Bilāl 659 was enacted with the goal of reducing the burden of cancers caused by human papillomavirus (HPV). Effective January 1, 2024, every public and private school is required to notify 6th grade students and their parents or guardians to follow current HPV immunization guidelines before starting 8th grade.
SLVEs present a natural opportunity to share the required messaging set forth by the Cancer Prevention Act and protect students from HPV related cancers. Schools conducting vaccine events offering HPV vaccination can find more HPV resources on CDPHās Cancer Prevention Act Page.ā
Messaging, Banner, Flyer/Poster Template Instructions
To access fillable PDF files of the messaging, banner, flyer/poster templates click on the links below. Fillable PDFs have removable QR codes and logo images. You may insert your QR code image and partner/school logos (if appropriate), school information, and event specific details once the documents are downloaded, opened, and saved to your computer.
āMessaging Templatesāāā (English/Spanish)
Examples of Messaging Templates (PDF): Parent/Guardian/Staff Email and Text Messages, Parent/Guardian Letters and Robocalls, Newsletters and Websites, Press Releases, Video Messages to Community, School/District Calendars, and Marquee/Sporting Event Screens.
Banner, Flyer/Poster Templates (English/Spanish)
Examples of Banner Templates (PDF)
Examples of Flyer/Poster Templatesā (PDF)

Social Media Images and Messaging Instructions
Use the images and suggested messaging below to help promote school-located vaccine events offering Tdap, HPV, and meningitis vaccines. Feel free to customize and share via social media platforms, websites, emails, and school marquees to reach your audiences. We also encourage posting pictures from your school community.
Follow These Steps to Use Toolkit Graphics and Messaging
Option A - Copy Image and Messaging into Your Social Media Platform:
Select the graphic you want to share, right click on the image, copy it, and paste it into your social media platform of choice. Then copy the messaging from beside the chosen graphic and paste into your social media platform when prompted. Customize the details for your event. Make sure to use the hashtags provided in this toolkit to optimize your reach.
Option B- Customize Image for Your Social Media Platform Using Canva:
(Educators may sign up for a free
Canva Pro account)
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Step 1: Right click on the graphic and select āsave image as.ā
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Step 2: Open Canva and click on the āCreate a designā button located on the top left corner of your Canva dashboard. You will be prompted to select your posting options and platforms at this time. A new blank page will appear based on your selection. Select āuploadsā tab from the vertical menu on the left of pageā.
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Step 3: Now select āupload filesā and choose the image from your saved location in āStep 1.ā Your image will now populate on your screen, allowing you to use an array of editing tools offered by your Canva subscription to enhance and customize your image.
Suggested Messaging: Save the Date
Now is the time for families to get their students vaccinated. [Insert school] is hosting a free vaccine event on [insert date and time] at [insert address/school room/location]! Mark your calendar. [Students, yourselves, family members, and even friends] are welcome!
Visit [insert link to school website] for details! Register here [insert URL]. #CaliforniaSLVE #AIAW #StayUpToDate #DontWaitVaccinateāāā
Suggested Messaging Spanish: Save the Date
Ahora es el momento de que las familias vacunen a sus estudiantes. ”[Insertar escuela] organizarÔ un evento de vacunación gratuito el [insertar fecha y hora] en [insertar dirección de la escuela/salón de escuela]! Marca tu calendario. [Estudiantes, ustedes mismos, familiares e incluso amigos] ”son bienvenidos!
Ā”Visite [insertar enlace al sitio web de la escuela] para obtener mĆ”s detalles! RegĆstrese aquĆ [insertar URL]. #CaliforniaSLVE #AIAW #VacunasParaLaEscuela #MantenerseAlDĆa #NoEspereVacunarse
Suggested Messaging: Free Vaccine Event
āMake sure your student is protected!⯠Free vaccine event open to [students, family members, staff, and community] at [insert school name and address/school room/location] onāÆ[insert date and time]!āÆ
VisitāÆ[insert link to school website]āÆfor details! Register here [insert URL].
#BackToSchool #ShotsforSchool #CaliforniaSLVE #GetALLTheVaccines #CaliforniaHPVFree #StayUpToDateā
Suggested Messaging Spanish: Free Vaccine Event
āĀ”AsegĆŗrese de que su estudiante estĆ© protegido!āÆĀ”Evento de vacunación gratuito abierto para [estudiantes, familiares, personal y comunidad] en [insertar nombre y dirección de la escuela/aula] el [insertar fecha y hora]!āÆ
Ā”Visite [insertar enlace al sitio web de la escuela] para obtener mĆ”s detalles! RegĆstrese aquĆ [insertar URL]. #RegresoaClase #VacunasParaLaEscuela ā#CaliforniaSLVE #CaliforniaLibreDeVPH #MantenteAlDĆa
Suggested Messaging:
HPV and Back-to-School
āBe sure to add your studentās vaccinations to their back-to-school checklist. Itās a great time to make sure your student is caught up on important vaccines. We are providing free vaccinations to protect students from tetanus/diphtheria/whopping cough, HPV cancers, and meningitis. Please join us on [insert date and time] open to [insert those eligible to attend] at [insert school name and address/school room/location].
Visit [insert link to school website] for details! Register here [insert URL].
#DontWaitVaccinate #StayUpToDate #BacktoSchool #CaliforniaSLVE #AIAW
Suggested Messaging Spanish:
HPV and Back-to-Schoolā
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AsegĆŗrese de agregar las vacunas de su estudiante a su lista de regreso a la escuela. Es un buen momento para asegurarse de que su estudiante estĆ© al dĆa con las vacunas importantes. Ofrecemos vacunas gratuitas para proteger a los estudiantes contra el tĆ©tanos/difteria/tos ferina los cĆ”nceres causados por el VPH y la meningitis. Ćnase a nosotros el [insertar fecha y hora] abierto a [insertar aquellos elegibles para asistir] en [insertar nombre y dirección de la escuela/salón].
Ā”Visite [insertar enlace al sitio web de la escuela] para obtener mĆ”s detalles! RegĆstrese aquĆ [insertar URL]. #NoEsperesVacĆŗnate #MantenteAlDĆa #RegresoAClases #CaliforniaSLVE #AIAW
āSuggested Messaging: Adolescent Vaccine Event
āItās a great time to make sure your student is up to date on important adolescent vaccines! [Insert school name] is offering free vaccines to our school community. We will offer Tdap, HPV, meningitis to keep students in school, prevent cancer, and protect them from disease. Please join us at our free vaccine event on [insert date and time] open to [insert those eligible to attend] at [insert school name and address/school room/location].
Visit [insert link to school website] for details! Register here [insert URL].
#ShotsforSchool #CaliforniaSLVE #DontWaitVaccinate #GetALLTheVaccines #AIAWā
Suggested Messaging Spanish: Adolescent Vaccine Event
āĀ”Es un excelente momento para asegurarte de que tu estudiante estĆ© al dĆa con las vacunas importantes para los adolescentes! [Insertar nombre de la escuela] estĆ” ofreciendo vacunas gratuitas a nuestra comunidad escolar. Ofreceremos vacunas Tdap, VPH, y meningitis para mantener a los estudiantes en la escuela, prevenir el cĆ”ncer y protegerlos de enfermedades. Ćnase a nosotros en nuestro evento de vacunación gratuito el [insertar fecha y hora] abierto a [insertar personas elegibles para asistir] en [insertar nombre y dirección de la escuela/salón de la escuela/ubicación].
Ā”Visite [insertar enlace al sitio web de la escuela] para obtener mĆ”s detalles! RegĆstrese aquĆ [insertar URL]. #CaliforniaSLVE #NoEsperesVacĆŗnate #MantenteAlDĆa #PonteToDASLasVacunas #AIAW ā
Suggested Messaging: HPV Vaccine in Adolescents
Human Papillomavirus (HPV) causes 6 types of cancer. 4 out of 5 people will get an HPV infection at some point in their lifetime. While there is no cure for HPV, there is a vaccine to prevent it. The earlier adolescents receive the vaccine, the more effective it is toward preventing HPV. Get your studentās HPV vaccine at our free vaccine event on [insert date and time] open to [insert those eligible to attend] at [insert school name and address/school room/location].
Visit [insert link to school website] for details! Register here [insert URL]. For more information about HPV and HPV vaccine visit
What Every Parent Should Know. #DontWaitVaccinate #AIAW #StayUpToDate #GetALLTheVaccines #BacktoSchool #CaliforniaSLVE
Suggested Messaging Spanish: HPV Vaccine in Adolescents
āEl virus del papiloma humano (VPH) causa 6 tipos de cĆ”ncer. 4 de cada 5 personas contraerĆ”n una infección por VPH en algĆŗn momento de su vida. Aunque el VPH no tiene cura, hay una vacuna para prevenirlo. Mientras mĆ”s temprano reciban la vacuna los adolescentes, mĆ”s efectiva serĆ” para prevenir el VPH.Obtenga la vacuna contra el VPH de su estudiante en nuestro evento de vacunación gratuito el [insertar fecha y hora] abierto a [insertar aquellos elegibles para asistir] en [insertar nombre y dirección de la escuela/salón/ubicación de la escuela].
Ā”Visite [insertar enlace al sitio web de la escuela] para obtener mĆ”s detalles! RegĆstrese aquĆ [insertar URL]. Para mas información sobre el VPH y la vacuna contra el VPH, visite
lo que todo padre debe saber. #NoEsperesVacĆŗnate #AIAW #MantenteAlDĆa #PonteToDASLasVacunas #CaliforniaSLVE
Suggested Messaging: Free Vaccine Event
Getting your adolescents vaccinated can protect them from diseases like whooping cough, HPV cancers, and meningitis. Please join us on [insert date and time] for our free vaccine event open to [insert those eligible to attend] at [insert school name and address/school room/location].
Visit [insert link to school website] for details! Register here [insert URL]. #ShotsforSchool #DontWaitVaccinate #StayUpToDate #CaliforniaSLVE #CaliforniaHPVFree
Suggested Messaging Spanish: Free Vaccine Eventā
Vacunar a sus adolescentes puede protegerlos de enfermedades como la tos ferina, los cĆ”nceres provocados por el VPH y la meningitis. Ćnase a nosotros en nuestro evento de vacunación gratuito el [insertar fecha y hora] abierto a [insertar aquellos elegibles para asistir] en [insertar nombre y dirección de la escuela/salón/ubicación de la escuela].
”Visite [insertar enlace al sitio web de la escuela] para obtener mÔs detalles!
RegĆstrese aquĆ [insertar URL]. #VacunasParaLaEscuela #NoEsperesVacĆŗnate #MantenteAlDĆa #CaliforniaSLVE #CaliforniaLibreDeVPH
Suggested Messaging: Donāt Wait Vaccinate
Vaccines keep our students healthy! Getting your adolescents vaccinated can protect them from diseases like whooping cough, HPV cancers, and meningitis. Please join us on [insert date and time] for our free vaccine event open to [insert those eligible to attend] at [insert school name and address/school room/location].
Visit [insert link to school website] for details! Register here [insert URL]. #DontWaitVaccinate #StayUpToDate #GetALLTheVaccines #CaliforniaHPVFree
Suggested Messaging Spanish: Donāt Wait Vaccinate
āĀ”Las vacunas mantienen a nuestros estudiantes sanos! Vacunar a sus adolescentes puede protegerlos de enfermedades como la tos ferina, los cĆ”nceres por VPH y la meningitis. Ćnase a nosotros en nuestro evento de vacunación gratuito el [insertar fecha y hora] abierto a [insertar aquellos elegibles para asistir] en [insertar nombre y dirección de la escuela/salón/ubicación de la escuela].
Ā”Visite [insertar enlace al sitio web de la escuela] para obtener mĆ”s detalles! RegĆstrese aquĆ [insertar URL]. #NoEsperesVacĆŗnate #MantenteAlDia #GetTODASLasVacunas #CaliforniaHPVFree
Suggested Messaging: HPV Cancer Prevention
āAs your students grow up, you can't prevent their pimples, but you can prevent 6 types of cancer with the HPV vaccine, recommended for all adolescents starting at age 9.
Find out about the HPV Vaccine at go.cdph.ca.gov/adolescent-vaccine. Get your studentās HPV vaccine at our free vaccine event on [insert date and time] open to [insert those eligible to attend] at [insert school name and address/school room/location].
Visit [insert link to school website] for details! Register here [insert URL]. #CaliforniaHPVFree #Don'tWaitVaccinate #AIAW #StayUpToDate #CaliforniaSLVE
Suggested Messaging Spanish: HPV Cancer Prevention
āA medida que sus estudiantes crecen, no puede prevenir sus espinillas, pero sĆ puede prevenir 6 tipos de cĆ”ncer con la vacuna contra el VPH. Esta vacuna estĆ” recomendada para todos los preadolescentes desde los 9 aƱos. Obtenga información sobre la vacuna aqui go.cdph.ca.gov/adolescent-vaccine. Obtenga la vacuna contra el VPH de su estudiante en nuestro evento de vacunación gratuito el [insertar fecha y hora] abierto a [insertar aquellos elegibles para asistir] en [insertar nombre y dirección].
”Visite [insertar enlace al sitio web de la escuela] para obtener mÔs detalles!
RegĆstrese aquĆ [insertar URL]. #CaliforniaLibreDeVPH #NoEsperesVacĆŗnate #AIAW #MantenteAlDĆa #CaliforniaSLVE
Suggested Messaging: Meningitis (MenACWY)
A lot of parents and guardians never find out where their students picked up bacterial meningitis; just sharing a soda might bring infection. Shield your adolescent with the meningitis vaccine. Please join us at our free vaccine event on [insert date and time] open to [insert those eligible to attend] at [insert school name and address/school room/location].
Visit [insert link to school website] for details! Register here [insert URL]. #AdolescentVaxCA #CaliforniaHPVFree #StayUpToDate #CaliforniaSLVE
Suggested Messaging Spanish: Meningitis (MenACWY)
Muchos padres y tutores nunca descubren dónde contrajeron sus hijos la meningitis bacteriana; El simple hecho de compartir un refresco puede provocar una infección. Proteja a su preadolescente con la vacuna meningitis. Ćnase a nosotros en nuestro evento de vacunación gratuito el [insertar fecha y hora] abierto a [insertar aquellos elegibles para asistir] en [insertar nombre y dirección de la escuela/salón/ubicación de la escuela].
Ā”Visite [insertar enlace al sitio web de la escuela] para obtener mĆ”s detalles! RegĆstrese aquĆ [insertar URL]. #AdolescenteIZCA #CaliforniaHPVlibre #MantenteAlDĆa #CaliforniaSLVE
Suggested Messaging: Whooping Cough and Tdap
āPeople of all ages need whooping cough vaccines ā including adolescents! Whooping cough can make those sick with it cough for weeks or even months, sometimes coughing so hard they vomit. Getting vaccinated is the best way to prevent it. All incoming 7th graders in California must show proof of Tdap vaccination before entry. Our free vaccine event makes it convenient for families to get students ready for school. Attend our free event offering Tdap, HPV, and Meningitis vaccines on [insert date and time] open to [insert those eligible to attend] at [insert school name and address/school room/location].
Visit [insert link to school website] for details! Register here [insert URL]. #DonātWaitVaccinate #AIAW #AdolescentVaxCA #BackToSchool #ShotsforSchool #StayUpToDate
Suggested Messaging Spanish: Whooping Cough and Tdap
āPersonas de todas las edades necesitan vacunas contra la tos ferina, incluidos los adolescentes. La tos ferina puede hacer que quienes la padecen tosen durante semanas o incluso meses, y a veces tosen con tanta fuerza que vomitan. Vacunarse es la mejor manera de prevenirlo. Todos los estudiantes que ingresan al sĆ©ptimo grado en California deben mostrar un comprobante de la vacuna Tdap antes de ingresar. Nuestro evento gratuito de vacunación facilita que las familias preparen a los estudiantes para la escuela. Asista a nuestro evento gratuito que ofrece vacunas Tdap, VPH y meningitis el [insertar fecha y hora] abierto a [insertar aquellos elegibles para asistir] en [insertar nombre y dirección de la escuela/salón/ubicación de la escuela].
Ā”Visite [insertar enlace al sitio web de la escuela] para obtener mĆ”s detalles! RegĆstrese aquĆ [insertar URL]. #NoEsperesVacunarse #AIAW #AdolescenteIZCA #VacunasParaLaEscuela #MantenteAlDĆa
Suggested Messaging: Tdap
āAll incoming 7th graders in California must show proof of Tdap vaccination before entry. Make sure your student is ready for school by attending our free vaccine event on [insert date and time]. Event open to [insert those eligible to attend] at [insert school name and address/school room/location].
Visit [insert link to school website] for details! Register here [insert URL].
#AdolescentVaxCA #BackToSchool #ShotsforSchool
Suggested Messaging Spanish: Tdap
āTodos los estudiantes entrando al sĆ©ptimo grado en California deben mostrar comprobante de la vacuna Tdap antes de entrar. AsegĆŗrese de que su estudiante estĆ© listo para la escuela asistiendo a nuestro evento de vacunación gratuito el [insertar fecha y hora]. Evento abierto a [insertar aquellos elegibles para asistir] en [insertar nombre de la escuela y dirección/salón de la escuela/ubicación].
”Visite [insertar enlace al sitio web de la escuela] para obtener mÔs detalles!
RegĆstrese aquĆ [insertar URL]. #AdolescenteIZCA #RegresoAClase #VacunasParaLaEscuela
Additional Adolescent Immunization Toolkitsāāāā
Adolescent Immunization Action Week Toolkitā - Can be found by searching for āAIAWā at
EZIZ.org
āāā(Assets contained in this toolkit can also be used during Californiaās annual HPV Vaccine Week, the first week of August.) āāāāāāāāāāāāāāāāāā