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INJURY AND VIOLENCE PREVENTION (IVP) BRANCH

Youth Suicide Prevention Projects​

The CDPH’s Office of Suicide Prevention (OSP) is administering the following two new youth suicide prevention projects as part of the CalHHS-sponsored Children and Youth Behavioral Health Initiative (CYBHI):
  • The Youth Suicide Prevention Media and Outreach Campaign​​​
  • The You​th Suicide Reporting and Crisis Response Pilot Program​​

New 2023 Annual Highlight Sheet (PDF)​ — provides updates on the accomplishments for our two youth suicide prevention programs in 2023.

CYBHI 2023 Annual Report (PDF)​ — This report features updates on our two Youth Suicide Prevention Projects: the Youth Suicide Prevention Media and Outreach Campaign and the Youth Suicide Reporting and Crisis Response Pilot Program.​​​

Group of Students Youth Suicide Prevention Projects​​​

Youth Suicide Prevention Media and Outreach Ca​​mpaign​

The Youth Suicide Prevention Media and Outreach Campaign was established through one-time funding in the Governor’s 2022–2023 Budget to develop and implement a data-driven, targeted, community-based youth suicide prevention media and outreach campaign for youth at increased risk of suicide.
The campaign, Never a Bother, officially launched in March 2024 with a website, social media channels, and ongoing advertising campaign, premiered at a community event in Auburn, California with campaign partner, Sierra Native Alliance. Visit the Never a Bother website for youth and caregiver resources on how to support youth before, during, and after a crisis.

Project Components​​

Never a Bother is a campaign to prevent suicide among youth and young adults up to age 25, in California. 

In this campaign, we’re telling youth experiencing thoughts of suicide that they’re never a bother when reaching out to friends, trusted adults, and other types of support (such as 988). At the same time, we’re asking peer and adult allies to make sure young people in their lives know they are there for them and can reach out for help anytime.  

All aspects of Never a Bother have been co-created with youth, resulting in a multicultural and multilingual campaign that increases awareness of mental health resources and promotes help-seeking behaviors. The Never a Bother concept was co-created with and selected by youth based on its welcoming feel, visual appeal, and messaging that authentically validates youth at risks’ experiences and state of mind with clear encouragement to reach out for support before, during, and after a crisis

Community partner toolkits, fact sheets, palm cards, posters, and other resources can be found on the Get Involved page.

Civilian Agency ​has been selected as the media contractor for this campaign.

Youth Suicide Reporting and Crisis Response Pilot Pro​​gram

The Youth Suicide Reporting and Crisis Response Pilot Program was established through one-time funding in the Governor’s 2022–2023 Budget to develop and test models for making youth suicide and attempted suicide reportable events. The pilot will also support models for rapidly and comprehensively responding to these events by providing crisis services and follow-up support in school and community settings.

Project Components​



Need Support Now?
988 offers 24/7 access to trained crisis counselors that provide free and
confidential support to people in suicidal crisis or emotional distress.​

988 Suicide & Crisis Lifeline 988 Suicide & Crisis Lifeline
If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat 988lifeline.org
988 Línea de prevencion del suicidio y crisis 988 Línea de prevencion del suicidio y crisis
Si tú o alguien que conoces necesita apoyo, llama al 988 (servicio en español) o envía un texto al 988 o chat vía​​​​​​​ 988lifeline.org​ (en inglés).
Veterans Crisis Line Dial 988 then Press 1Veterans Crisis Line Dial 988 then Press 1
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