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It takes knowledge to take on Alzheimer's disease. Alzheimer's disease is a type of dementia that affects memory, thinking and behavior. Symptoms eventually become severe enough to interfere with daily tasks. Alzheimer's disease is a chronic condition and accounts for 60-80% of all dementia cases. Get started on your journey to learn more.


Support a Healthy Brain

Positive, everyday actions can make a difference in brain health, even lowering the risk of cognitive decline and possibly Alzheimer's disease and related dementias (ADRDs). Incorporate healthy habits into your life to help maintain a healthy brain.

Know the Signs

Memory often changes as people grow older. But memory loss that disrupts daily life is not a typical part of aging. Learn the 10 warning signs of Alzheimer's disease to look out for. If you notice changes in yourself or a loved one, it is important to see a doctor. Early diagnosis and treatment can help slow down the progression of disease and allow an individual and their loved ones to plan for the future.

Screening

Screening and early detection are important because an early diagnosis gives you more time to plan, which can improve your quality of life and contribute to a more positive health outcome. Most Californians can now get an initial dementia screening from their primary care provider. Screening is a conversation with your healthcare provider who can evaluate your overall health and identify any conditions that could affect your cognitive abilities. If a primary healthcare provider suspects the possibility of Alzheimer's disease, they may refer a patient to a specialist who can provide a detailed diagnosis or request further assessment.

Formal Diagnosis

Alzheimer's disease must be diagnosed by a specialist, and there is no one test to determine if an individual is living with this disease. To diagnose Alzheimer's, physicians may use medical history, mental status tests, physical and neurological exams, and brain imaging. Getting a diagnosis is not something to avoid. A diagnosis can provide a range of emotional and medical benefits, including treatment options.

Planning for the Future

Media & Outreach Resources

Campaign Background

Take on Alzheimer's served as California's first Alzheimer's disease public awareness media campaign and ran between January and June 2024. It was designed in partnership with Runyon Saltzman Inc. to shift public perceptions and reduce social stigma surrounding Alzheimer's disease.  The campaign aimed to educate and empower all Californians to recognize the signs of Alzheimer's disease, start a conversation with friends, loved ones or a healthcare provider around Alzheimer's disease, and learn ways to reduce risk and improve brain health before or after an Alzheimer's disease diagnosis. Additional information can be found in the campaign ​news release.

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