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office of public affairs

El COVID / The Rona Communications

Have you seen our recent statewide media campaign? It features “El COVID” and “The Rona” and uses edgy, dark humor to grab the attention of Gen Z and Millennial Latinx Californians and African Americans, two groups disproportionately impacted by COVID-19. The campaign launched on TV, radio, social media and digital platforms. It focuses on areas with higher COVID-19 cases including Southern California, the Central Valley, the Sacramento Valley, the San Joaquin Valley, the Central Coast, and the Bay Area. 

YouTube Media

Share the ads easily from our YouTube page.

El-COVID-The-Rona-YouTubeThumbnail

Instagram Images

To use these images, click on each one to enlarge the image, then right click and "save as".

The Rona

YourHandsLookCleanCoolerByShoreAndMorgue_instagram
WhatsUpDyingToMeetYou
LetsHookupWeekendBringCrew_instagram
SoYouThinkYoureInvincible

El COVID


OlaDeCalor_ElCovid_Instagram
SiSalenAcomer_ElCovid_Instagram
ElQueSe_ElCovid_Instagram
HolaSoy_ElCovid_Instagram
SoloSeViv_ElCovid_Instagram

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