Office of Communications

The SMARTER Plan—The next phase of California's COVID-19 response

California led the nation's fight against the COVID-19 pandemic with early public health measures that saved lives. We have been led by science and data and know more today than we did two years ago.

As we enter the next phase with COVID-19, which may include future surges and new variants, we will continue to be the nation's model for preparedness, ready to build on what we have learned over the past two years to meet the COVID-19 challenges that lie ahead.

In our approach to this next phase, we will be smarter than ever before, using the lessons of the last two years to approach mitigation measures through effective and timely strategies.

SMARTER stands for:

Shots – Vaccines are the most powerful weapon against hospitalization and serious illness.
Masks – Properly worn masks with good filtration help slow the spread of COVID-19 or other respiratory viruses.
Awareness – We will continue to stay aware of how COVID-19 is spreading, evolving variants, communicate clearly how people should protect themselves, and coordinate our state and local government response.
Readiness – COVID-19 is not going away and we need to be ready with the tools, resources and supplies we will need to quickly respond and keep public health and the healthcare system well prepared.
Testing – Getting the right type of tests—PCR or antigen—to where they are needed most. Testing will help California minimize the spread of COVID-19.
Education – California will continue to work to keep schools open and children safely in classrooms for in-person instruction.
Rx – Evolving and improving treatments will become increasingly available and critical as a tool to save lives.

Learn more about the California SMARTER Plan.

Flyer

SMARTER Factsheet

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SMARTER Steps Flyer English (PDF), Spanish (PDF), Arabic (PDF), Armenian (PDF), Chinese - Simplified (PDF), Chinese - Traditional (PDF), Hmong (PDF), Khmer (PDF), Korean (PDF), Punjabi (PDF), Russian (PDF), Tagalog (PDF), Thai (PDF), Vietnamese (PDF)

Social Media – English

Share the following images and messages on social media.
Click on each image to enlarge, then right click and "save as."

SMARTER Steps

Twitter/Facebook Messaging:

The SMARTER Steps show the many ways you can protect yourself and others from COVID-19. No single layer of protection is perfect, and each measure has holes - like Swiss cheese. The more SMARTER steps you take, the safer you are against COVID-19!

Learn more about the SMARTER Steps you can take: https://bit.ly/CDPHSmarterSteps

Instagram Carousel

Messaging: The SMARTER Steps show the many ways you can protect yourself and others from COVID-19. No single layer of protection is perfect, and each measure has holes - like Swiss cheese. The more SMARTER steps you take, the safer you are against COVID-19!

Learn more about the SMARTER Steps you can take: https://bit.ly/CDPHSmarterSteps

Shots. Get vaccinated and boosted when you are due.

Masks. Wear a mask with good fit and filtration.

Ventilation. Meeting outdoors is safest. Improve ventilation indoors by opening windows and using portable aire cleaners.

Tests. Take a COVID-19 test if you have symptoms or had an exposure.

Isolation. Stay home if you're sick or test positive for COVID-19

Treatment. Talk to a health care provider about treatment options if you have symptoms.

California SMARTER

Instagram Messaging

#California has led the nation’s fight against the #COVID19 pandemic with early public health measures that saved lives. The California SMARTER plan leverages all the tools we have established over the past two years into a plan that allows for flexibility and prepares for new surges and variants. We have always been a state that learns fast and adapts. The SMARTER plan will prepare California for the next COVID-19 threat and help us respond to future public health emergencies. Learn more at covid19.ca.gov.

California SMARTER. The next phase of CA COVID-19 response

RX. Evolving and improving teatments will become increasingly available and critical

Let's all move forward together by acting SMARTER

Facebook & Twitter Messaging

#California has led the nation’s fight against the #COVID19 pandemic with early public health measures that saved lives. The SMARTER plan will prepare us for the next COVID-19 threat and help us respond to future public health emergencies.

Learn more at covid19.ca.gov.

Facebook & Twitter Graphic

Suggested Messages - General

Facebook & Instagram General Message #1

As California enters the next phase with #COVID19, we will continue to be the nation’s model for readiness, building on what we have learned over the past two years to meet the COVID-19 challenges that lie ahead. Our state’s ability to be prepared and remain flexible will make us SMARTER at managing COVID-19 and future emergencies. Learn more at covid19.ca.gov.

CA SMARTER - The next phase of CA's COVID-19 response

Facebook & Instagram General Message #1

Twitter (messages can be used for Facebook & Instagram)

General Message #1

As California enters the next phase with #COVID19, we will continue to be the nation's model for readiness to meet the COVID-19 challenges that lie ahead. Our state's ability to be prepared and remain flexible will make us SMARTER at managing COVID-19 and future emergencies. Learn more at covid19.ca.gov.

General Message #2

SMARTER is not just a plan for the COVID-19 pandemic. The preparation, the flexibility, and the systems we are developing make us smarter and better prepared for future public health emergencies. Learn more at covid19.ca.gov.

General Message #3

California has led the nation's fight against COVID-19, battling this pandemic with a science-forward approach that has saved countless lives. The California SMARTER Plan builds on lessons learned from the last two years & prepares us for the future. Learn more at covid19.ca.gov.

General Message #4

Leveraging the tools California has to respond quickly & effectively, the SMARTER Plan will guide the state's strategic approach to managing COVID-19 while moving our recovery forward. Learn more at covid19.ca.gov.