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The SMARTER Plan—The next phase of California's COVID-19 response

California led the nation's fight against the COVID-19 pandemic with early public health measures that saved lives. We have been led by science and data and know more today than we did two years ago.

As we enter the next phase with COVID-19, which may include future surges and new variants, we will continue to be the nation's model for preparedness, ready to build on what we have learned over the past two years to meet the COVID-19 challenges that lie ahead. 

In our approach to this next phase, we will be smarter than ever before, using the lessons of the last two years to approach mitigation measures through effective and timely strategies.

SMARTER stands for:CA-Smarter-Plan-thumb

  • Shots – Vaccines are the most powerful weapon against hospitalization and serious illness.

  • Masks – Properly worn masks with good filtration help slow the spread of COVID-19 or other respiratory viruses.

  • Awareness – We will continue to stay aware of how COVID-19 is spreading, evolving variants, communicate clearly how people should protect themselves, and coordinate our state and local government response.   

  • Readiness – COVID-19 is not going away and we need to be ready with the tools, resources and supplies we will need to quickly respond and keep public health and the healthcare system well prepared.

  • Testing – Getting the right type of tests—PCR or antigen—to where they are needed most. Testing will help California minimize the spread of COVID-19.

  • Education – California will continue to work to keep schools open and children safely in classrooms for in-person instruction.

  • Rx – Evolving and improving treatments will become increasingly available and critical as a tool to save lives.

Learn more about the California SMARTER Plan.

Flyer

SMARTER Factsheet

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SMARTER Steps Flyer English (PDF), Spanish (PDF), Arabic (PDF), Armenian (PDF),  Chinese - Simplified (PDF),  Chinese - Traditional (PDF),  Hmong (PDF),  Khmer (PDF),  Korean (PDF),  Punjabi (PDF),  Russian (PDF),  Tagalog (PDF),  Thai (PDF),  Vietnamese (PDF)

Social Media – English

Share the following images and messages on social media.
Click on each image to enlarge, then right click and "save as."​

SMARTER Steps 

Twitter/Facebook Messaging:

The SMARTER Steps show the many ways you can protect yourself and others from COVID-19. No single layer of protection is perfect, and each measure has holes - like Swiss cheese. The more SMARTER steps you take, the safer you are against COVID-19!  

Learn more about the SMARTER Steps you can take: https://bit.ly/CDPHSmarterSteps

SwissCheese-Twitter


Instagram Carousel 

Messaging: The SMARTER Steps show the many ways you can protect yourself and others from COVID-19. No single layer of protection is perfect, and each measure has holes - like Swiss cheese. The more SMARTER steps you take, the safer you are against COVID-19! 

Learn more about the SMARTER Steps you can take: https://bit.ly/CDPHSmarterSteps 

SwissCheeseIG-01
Shots. Get vaccinated and boosted when you are due.
Masks. Wear a mask with good fit and filtration.
Ventilation. Meeting outdoors is safest. Improve ventilation indoors by opening windows and using portable aire cleaners.
Tests. Take a COVID-19 test if you have symptoms or had an exposure.
Isolation. Stay home if you're sick or test positive for COVID-19
Treatment. Talk to a health care provider about treatment options if you have symptoms.

California SMARTER

Instagram Messaging

#California has led the nation’s fight against the #COVID19 pandemic with early public health measures that saved lives. The California SMARTER plan leverages all the tools we have established over the past two years into a plan that allows for flexibility and prepares for new surges and variants. We have always been a state that learns fast and adapts. The SMARTER plan will prepare California for the next COVID-19 threat and help us respond to future public health emergencies. Learn more at covid19.ca.gov.


California SMARTER. The next phase of CA COVID-19 response
Shots. Get vaccinated and boosted when you are due.
Masks. Wear a mask with good fit and filtration.
AWARENESS
READINESS
TESTING
EDUCATION
RX. Evolving and improving teatments will become increasingly available and critical
Let's all  move forward together by acting SMARTER

Facebook & Twitter Messaging

#California has led the nation’s fight against the #COVID19 pandemic with early public health measures that saved lives. The SMARTER plan will prepare us for the next COVID-19 threat and help us respond to future public health emergencies.  

Learn more at covid19.ca.gov.

Facebook & Twitter Graphic

The next phase of CA's COVID-19 response

Suggested Messages - General

Facebook & Instagram General Message #1

As California enters the next phase with #COVID19, we will continue to be the nation’s model for readiness, building on what we have learned over the past two years to meet the COVID-19 challenges that lie ahead. Our state’s ability to be prepared and remain flexible will make us SMARTER at managing COVID-19 and future emergencies. Learn more at covid19.ca.gov.
CA SMARTER - The next phase of CA's COVID-19 response CA SMARTER - The next phase of CA's COVID-19 response

Facebook & Instagram General Message #1

As California enters the next phase with #COVID19, we will continue to be the nation’s model for readiness, building on what we have learned over the past two years to meet the COVID-19 challenges that lie ahead. Our state’s ability to be prepared and remain flexible will make us SMARTER at managing COVID-19 and future emergencies. Learn more at covid19.ca.gov.
CA SMARTER - The next phase of CA's COVID-19 response CA SMARTER - The next phase of CA's COVID-19 response

Twitter (messages can be used for Facebook & Instagram)

General Message #1

As California enters the next phase with #COVID19, we will continue to be the nation's model for readiness to meet the COVID-19 challenges that lie ahead. Our state's ability to be prepared and remain flexible will make us SMARTER at managing COVID-19 and future emergencies. Learn more at covid19.ca.gov.

General Message #2

SMARTER is not just a plan for the COVID-19 pandemic. The preparation, the flexibility, and the systems we are developing make us smarter and better prepared for future public health emergencies. Learn more at covid19.ca.gov.

General Message #3

California has led the nation's fight against COVID-19, battling this pandemic with a science-forward approach that has saved countless lives. The California SMARTER Plan builds on lessons learned from the last two years & prepares us for the future. Learn more at covid19.ca.gov.

General Message #4

Leveraging the tools California has to respond quickly & effectively, the SMARTER Plan will guide the state's strategic approach to managing COVID-19 while moving our recovery forward. Learn more at covid19.ca.gov.

CA SMARTER The next phase of CA's COVID-19 response

CA SMARTER The next phase of CA's COVID-19 response

Social Media – Spanish

Share the following images and messages on social media.
Click on each image to enlarge, then right click and "save as."​

SMARTER Steps 

Twitter/Facebook Messaging

Los Pasos MÁS INTELIGENTES muestran las muchas formas en que puedes protegerte a ti mismo y a los demás del COVID-19. Ninguna capa de protección es perfecta y cada medida tiene hoyos – como el queso suizo. ¡Cuantos MÁS PASOS INTELIGENTES tomes, más seguro estarás contra el COVID-19! 

Obtén más información sobre los Pasos MÁS INTELIGENTES que puedes tomar: https://bit.ly/CASmarterSteps 

Los Pasos MÁS INTELIGENTES muestran las muchas formas en que puedes protegerte a ti mismo y a los demás del COVID-19

Instagram Messaging

Los Pasos MÁS INTELIGENTES muestran las muchas formas en que puedes protegerte a ti mismo y a los demás del COVID-19. Ninguna capa de protección es perfecta y cada medida tiene hoyos – como el queso suizo. ¡Cuantos MÁS PASOS INTELIGENTES tomes, más seguro estarás contra el COVID-19! 
 
Obtén más información sobre los Pasos MÁS INTELIGENTES que puedes tomar: https://bit.ly/CASmarterSteps 
Ninguna intervención individual es perfecta para prevenir la propagación de COVID-19.
Vacúnate y ponte el refuerzo cuando te toque
Usa una mascarilla que te quede bien y con buena filtración
Reunirse al aire libre es lo más seguro. Mejora la ventilación en interiores abriendo ventanas y usando purificadores de aire po
Hazte la prueba de COVID-19 si tienes sintomas o has estado expuesto
Quédate en casa si estás enfermo o das positivo por COVID-19.
Habla con un proveedor médico sobre tus opciones de tratamiento si tienes síntomas.
¡Gracias por proteger a CA!

California SMARTER

Instagram Messaging 

#California ha liderado la lucha nacional contra la pandemia de #COVID19 con medidas tempranas de salud pública que salvaron vidas.    

El plan SMARTER (MÁS INTELIGENTE) de California aprovecha todas las herramientas que hemos implementado en los últimos dos años en un plan permite que flexibilidad y nos prepara para nuevas propagaciones y variantes. Siempre hemos sido un estado que aprende rápido y se adapta. SMARTER preparará a California para la próxima amenaza de COVID-19 y nos ayudará a responder a futuras emergencias de salud pública.   Obtén más información en covid19.ca.gov 

California SMARTER. The next phase of CA COVID-19 response
Shots. Get vaccinated and boosted when you are due.
Masks. Wear a mask with good fit and filtration.
AWARENESS
READINESS
TESTING
EDUCATION
RX. Evolving and improving teatments will become increasingly available and critical
Let's all  move forward together by acting SMARTER

Facebook & Twitter Messaging 

#California ha liderado la lucha nacional contra la pandemia de #COVID19 con medidas tempranas de salud pública que salvaron vidas. El plan SMARTER (MÁS INTELIGENTE) preparará a California para la próxima amenaza de COVID-19 y nos ayudará a responder a emergencias de salud pública en el futuro.

Obtén más información en covid19.ca.gov 

Facebook & Twitter Graphic

La proxima fase de la respuesta a COVID-19 de California

Suggested Messages - General

Facebook & Instagram General Message #1

Mientras California entra en la siguiente fase contra #COVID19, continuaremos siendo el ejemplo de preparación de la nación, aprovechando lo que hemos aprendido en los últimos dos años para enfrentar los desafíos que están por venir. La habilidad de nuestro estado de estar preparado y permanecer flexible nos hará MÁS INTELIGENTES (SMARTER) en el manejo de COVID-19 y futuras emergencias.  

Obtén más información en covid19.ca.gov 
La proxima fase de la respuesta a COVID-19 de California La proxima fase de la respuesta a COVID-19 de California

Twitter Messaging (messages can be used for Facebook & Instagram)

General Message #1

Mientras California entra en la siguiente fase contra #COVID19, seguiremos siendo el ejemplo de preparación de la nación para enfrentar los desafíos que están por venir. La habilidad de nuestro estado de estar preparado y permanecer flexible nos hará MÁS INTELIGENTES (SMARTER) en el manejo de COVID-19 y futuras emergencias. Obtén más información en covid19.ca.gov 

General Message #2

SMARTER no es solamente un plan para la pandemia de COVID-19. La preparación, la flexibilidad y los sistemas que estamos desarrollando nos hacen MÁS INTELIGENTES y estar mejor preparados para futuras emergencias de salud pública. Obtén más información en covid19.ca.gov 

General Message #3

California ha liderado la lucha nacional contra COVID-19, combatiendo esta pandemia con un enfoque científico que ha salvado innumerables vidas. El plan SMARTER de California se basa en las lecciones aprendidas en los últimos dos años y nos ayuda a estar preparados para el futuro. Obtén más información en covid19.ca.gov.

General Message #4

Aprovechando las herramientas que tiene California para responder de manera rápida y eficaz, el plan SMARTER guiará el enfoque estratégico del estado de manejar COVID-19, mientras seguimos adelante con nuestra recuperación. Obtén más información en covid19.ca.gov.

La proxima fase de la respuesta a COVID-19 de California

La proxima fase de la respuesta a COVID-19 de California


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