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Innovative Strategies

Innovative Strategies

The CDPH/WIC Division funded local agency projects to identify, implement, and evaluate innovative strategies and methods that will improve the recruitment, re-engagement, and retention of  WIC eligible applicants and participants.

These innovative strategies and methods are intended to meet the changing needs of WIC applicants and participants by increasing the perceived value of WIC, improve access to WIC, and/or improve the delivery of WIC services. 

Funding objectives

Projects address one or more of the following three funding objectives:
  • Child Retention
  • Co-location, co-enrollment, streamlining processes for certification
  • Early prenatal enrollment

Awardee Abstracts

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