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Breastfeeding Initiative

California's 2018 World Breastfeeding Week Lactation Accommodation Campaign​​

Social Media Skill
Building Workshop

Free Webinar Training
Monday, July 9, 2018
12:00 to 1:30PM.

Register for the webinar 


Lynette Anigbo, Development & Evaluation Coordinator,
United States Breastfeeding Committee
Erica Root, Communications Specialist,
Maternal, Child and Adolescent Health Division,
California Department of Public Health

Moderated by:

Robbie Gonzalez-Dow, Executive Director
California Breastfeeding Coalition

Want to engage more social media followers, grow your followers faster and talk to health care stakeholders directly?

Join the California campaign to help raise awareness about breastfeeding by using tweets that focus on lactation accommodation in the workplace. We will share the power of Twitter, a platform that has tremendous reach, but is often underutilized.
This presentation will cover:
  • Social media posts and tools to promote lactation accommodation developed specifically for World Breastfeeding Week 2018
  • Fear of tweeting the wrong thing and how to overcome it.
  • Why context and not just content matters in the information age.
  • Why your personal voice on lactation accommodation matters on Twitter.
  • How to effectively promote lactation accommodation using Twitter.

Presented by the California Children's Healthy Weight CoIIN Partners (Collaborative Improvement & Innovation Network)

California Breastfeeding Coalition
California WIC Association


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