Substance and Addiction Prevention Branch

Facts Fight Fentanyl Campaign

Background

The California Department of Public Health has launched a statewide public education campaign called Facts Fight Fentanyl (Campaign). The Campaign is tailored to 16–39-year-olds and aims to raise awareness of the prevalence and dangers of fentanyl and inform of naloxone, a life-saving overdose reversal medication. To reach California's diverse population, the Campaign includes ads in English, Spanish, Chinese, and Korean. Media placement includes, but is not limited to:

Digital video, audio, and displays
Out-of-home
Paid search
Social media
Streaming TV and cinemas

The Campaign includes an accompanying website: FactsFightFentanyl.org. The website provides more information on fentanyl, where to get naloxone and how to use it, and how to recognize and stop an overdose.

The campaign launched on August 29, 2024 (in tandem with National Overdose Awareness Day on August 31) and will run through June 2025.

Social Media Toolkit

Use the following images and suggested messaging on social media to raise awareness about fentanyl.

CDPH Material Co-brand Disclaimer: Local health jurisdictions (LHJs) and community-based organizations (CBOs) may co-brand materials created by CDPH by adding their agency logo next to or near the CDPH logo. Agency logos should be about the same size as the CDPH logo. Be sure there is ample space between the two logos. Materials may not be altered or edited in any other way, including removal or adjustment of the CDPH logo.

	Suggested caption: Fentanyl is up to 50x more potent than heroin and 100x more potent than morphine. An amount of fentanyl as small as a few grains of salt can be deadly. For more information about fentanyl, visit FactsFightFentanyl.org.
	Suggested caption: Fentanyl can be present in any drug that is not prescribed by a clinician and dispensed by a pharmacist. If fentanyl is present in a drug – you cannot see it, smell it, or taste it. For more information about fentanyl, visit FactsFightFentanyl.org.
	Suggested caption: In almost 40% of overdose deaths, a bystander was present. Naloxone is an easy-to-use nasal spray that’s small enough to carry in your bag or your pocket. Keep it handy: you could save a life by reversing someone’s fentanyl overdose. Learn how to use naloxone and reverse opioid overdoses at FactsFightFentanyl.org.

	Suggested caption: Fentanyl is sneaky. Deadly doses have been found in “party drugs” like MDMA and cocaine, as well as fake prescription pills. For more information about fentanyl, visit FactsFightFentanyl.org.
	Suggested caption: Overdose reversals are in stock. Buy it at a pharmacy online/IRL or grab naloxone for free at a local community-based org. Find naloxone in your area at FactsFightFentanyl.org.


Suggested caption: In almost 40% of overdose deaths, a bystander was present. Naloxone is an easy-to-use nasal spray that’s small enough to carry in your bag or your pocket. Keep it handy: you could save a life by reversing someone’s fentanyl overdose. Learn how to use naloxone and reverse opioid overdoses at FactsFightFentanyl.org.