Rethink Your Drink
The Rethink Your Drink Program is a public health initiative led by the California Department of Public Health and administered by the Local Health Departments.
The Rethink Your Drink Program’s primary goals are to:
Educate low-income Californians about healthy drink options,
Help identify drinks with added sugar, and
Make the link between consumption of sugar-sweetened drinks and health risks.
In this way, the program hopes to shift consumption toward healthier, more affordable beverages, like water. At the same time, the Rethink Your Drink Program hopes to stimulate community-level partnerships and invite local environmental changes that will improve access, affordability and desirability of healthy beverages.
Model SNAP-Ed Social Marketing Initiative
The Rethink Your Drink Program is included in the USDA SNAP-Ed Strategies and Interventions Toolkit.
Choose health. Drink water. (PDF)
Beverages: Make Every Sip Count (PDF, 1.2MB)
Beverage Label Cards (PDF)
RYD label reading poster – English and Spanish (PDF)
Guide for presenting RYD at Fairs and Festivals (PDF)
Recipe cards: Flavor Your Water (PDF) and Cucumber Mint Breeze (PDF, 1.1MB)
For more information regarding the Rethink Your Drink Program, contact Marianne.Hernandez@cdph.ca.gov or 916.449.5342.