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nutrition education and obesity prevention branch (NEOPB)


The Retail initiative facilitates partnerships between qualifying neighborhood stores and community health agencies to help increase the consumption and purchase of fruits and vegetables among CalFresh-eligible Californians.

The Retail initiative provides retailers statewide with a variety of tools, resources, and outreach activities to inspire healthy change among consumers. The Retail initiative also provides retailers opportunities to increase fruit and vegetable sales, therefore improving their bottom line.

Model SNAP-Ed Social Marketing Initiative

The Retail initiative is included in the USDA SNAP-Ed Toolkit.

For more information regarding the Retail initiative, please contact or 916.449.5291.

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