Champions for Change Program
The Champions for Change Program is part of an ongoing effort to improve the health of families and communities in California, especially those that are at greater risk of obesity, high blood pressure, and type 2 diabetes. Champions include mothers, fathers, grandparents, athletes, youth, pastors, farmers, partners, physicians, and others who are vital to the statewide movement. The Champions for Change Program implements integrated programs and activities including creating mass media campaigns to influence healthy behavior and community-level changes. Champions for Change media campaigns feature real Californians, not professional actors from across the state who despite the stresses of everyday life have committed to make small healthy changes.
Media and Communications Plan
This Media and Communications Plan (MCP) is intended to focus on Federal Fiscal Year (FFY) 2018, it is important to understand the objectives for the future years FFY 2019 and 2020. The vision for the Champions for Change Program is to shift from a social marketing effort designed to build awareness of positive health behaviors to a comprehensive, integrated behavior change movement that initiates action among specific target populations, community stakeholders, LIAs, and SIAs.
Media and Communications Plan (PDF)
For more information on the Champions for Change Program, please contact:
Health Program Manager II
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