Marketing and Outreach

General Information

Whom Do You Want to Reach? Outreach to Specific Target Groups (PDF)

Suggested Organizations and Groups to Contact (PDF)

Types of Outreach:  Getting Your Message Out (PDF)

Outreach Plan: Steps to Developing Your Outreach Plan (with template) (PDF)

Presentations

Guide to Making a Presentation for Service Providers (PDF, 1.3 MB)

Slide Presentation for Service Providers (PowerPoint)

Guide to Making a Presentation for the General Public and Potentially Eligible Persons (PDF)

Media

Sample Media Notice and Release Form (Word)

Using the California WIC Local Marketing Kit (PDF)

Working with the Media (PDF)

Outreach Materials

Outreach Materials Order Form (PDF)

Resources

Reaching the Underserved and Improving WIC Services: Executive Summary of Focus Groups – 2001(PDF)

WICWorks Learning Center Outreach Resources