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The New WIC Food Packages

New rules allow WIC to offer fresh fruits and vegetables, whole grains, new culturally appropriate options, and baby food. The California WIC program is collecting input before making decisions about the specific foods that will be offered.  State Agencies must implement by October 1, 2009.

Learn more about WIC and the New Food Packages

This presentation shares information about California WIC's approach to training staff and educating participants about the new WIC foods.

  • "New WIC Foods: Marketing Our Messages" - 2008 NWA Nutrition and Breastfeeding Conference (PDF)Opens a new browser window
  • PowerPoint version of the above presentation (PPT, 39.3 MB)Opens a new browser window
  • Zipped version of above presentation (ZIP, 38.8 MB)Opens a new browser window
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    This presentation will tell you everything you want to know about WIC in California, the history of the new WIC food packages and the proposed changes for specific foods.

  • WIC Food Package Summit " Making Change Matter" (PDF)"Opens a new browser window"
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    This presentation gives a general overview from the Federal perspective on the new WIC food packages.

  • USDA's The New WIC Food Packages - Time for a Change (PDF, 1.2MB)"Opens a new browser window"
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    Do you want to know what WIC participants think of the proposed changes?  Find out here.

  • WIC Shopping Participant Food Consumption & Shopping Habits Survey Jul-Aug 2007 (PDF, 2.7MB)"Opens a new browser window"
  • Participant Survey Questions Jul-Aug2007 (PDF)"Opens a new browser window"

    • Do you want to know what the Local WIC Staff think of the proposed changes?  Find out here.

  • WIC Food Shopping And Consumption Habits California Staff Survey Jan-Feb 2008 (PDF)"Opens a new browser window"
  • Staff Survey Questions Jan-Feb 2008 (PDF)"Opens a new browser window"
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    Are you interested in what the new regulations actually say?  Here is a link to the regulations.

  • http://www.fns.usda.gov/wic/benefitsandservices/foodpkg.HTM   

    • Make your voice heard! 

    If you have input regarding the new food packages, now is the time to make your voice heard.  Email WIC at the address below with your comments and they will be tabulated.  This email is for input only, you will not receive a reply.
    WICFoods@cdph.ca.gov