WIC Healthy Eating and Active Living (HEAL) Educational Campaigns
The California WIC Program is developing several education campaigns to support our obesity prevention strategies around healthy eating and active living.
Market to Meals is the first campaign being developed. This campaign focuses on home-cooked meals and provides curricula and tools that can help WIC participants build skills for meal planning, smart shopping and meal preparation. A total of four lessons will be developed.
Materials for these lessons are available in English and Spanish and consist of lesson plans, posters, bulletin board display items, and participant handouts (weekly meal planner pads, shopping list pads with magnets, and classroom worksheets).
For more information on these materials please contact: Delfina.Shelomenseff@cdph.ca.gov
Currently, two lessons have been designed and are available for implementation:
1. What’s Cooking? It Starts with a Plan and a List:
Focuses on practicing meal planning and using shopping lists
2. Be a Smart Shopper…Compare Prices!:
Focuses on how to identify and use unit prices and how to use coupons to get the most for the food dollar