Welcome to the State of California 

WIC Breastfeeding Peer Counseling Program


1. Participants 

Are you looking for a peer counselor or want to become a peer counselor?

Please contact your local agency.


  • Breastfeeding Peer Counselors (PDF,1.1 MB) ...Spanish (1.1 MB)
  • Posters:

  • Ask about Our Breastfeeding Peer Counseling Services -18" X 24" (PDF) ...Spanish
  • 2. Local Agencies

    The California WIC Program was funded by USDA to implement/administer a peer counseling program. Information below is provided to assist you in implementing your program.

    Program Documents

  • Administrative Manual (PDF,4.0 MB)-to assist agencies in setting up their Peer Counseling programs
  • Facilitator Guide (PDF, 3.8 MB) -to train peer counselors to provide breastfeeding support to WIC participants. Some agencies in California will use this guide to train their entire WIC staff, not just their peer counselors!
  • Peer Counselor Handbook (PDF, 5.0 MB)-for peer counselors to use as a reference during training and as they begin to work with WIC clients
  • Binder Cover (PDF) -for Administrative Manual, Facilitator Guide and Peer Counselor Handbook
  • Handbook Cover (PDF) -for spiral handbook
  • PowerPoint Presentations Session 1 (PowerPoint, 3.3 MB)...Session 2 (2.0 MB)  | Session 3 (1.8 MB) | Session 4 (2.7 MB) | Session 5 (1.6 MB)
  • Policy 630-10
  • List and Description of California WIC Peer Counseling Programs -coming soon
  • Tools

  • 10 Components of Loving Support Peer Counseling Program (PDF) 
  • Certificates and Card Templates (Zip File) 
  • Monthly In-Service  (Zip File)
  • Training

  • California Breastfeeding Conferences and Continuing Education Programs 
  • International Board of  Lactation Consultant Examiners    
  • UC San Diego Lactation Courses
  • WebEx Trainings:

  • Breastfeeding Peer Counseling Program: Overview for WIC Directors (PowerPoint, 1.4 MB)Opens a new browser window
  • Using the California WIC BPC Program Facilitator Guide and Peer Counselor Handbook (PowerPoint, 10.4 MB)Opens a new browser window
  • 2013-2014 Funding Renewal Application (FRA)

  • Additional Resources

  • USDA - WIC Learning Center Peer Counseling
  • Model Hospital Policy Tool Kit
  • UC Davis Human Lactation Center
  • La Leche League PC Program

    Last modified on: 6/25/2013 2:47 PM