Using 2010-2012 data from the Maternal and Infant Health Assessment (MIHA) survey, this report identifies reasons why eligible women do not enroll in WIC during pregnancy and the characteristics of women reporting each reason. Approximately 53,600 women per year were eligible for WIC but did not enroll during pregnancy. The two leading reasons statewide for not enrolling in WIC during pregnancy were not thinking they would qualify (40%) and not thinking they needed WIC (35%). The percent of women reporting each reason is also shown by race/ethnicity and other characteristics.
Making Connections: Understanding Women’s Reasons for Not Enrolling in WIC during Pregnancy (PDF)
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