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Innovative Strategies

The FY2017 California Department of Public Health/Women, Infants and Children funding opportunity is to identify, implement, and evaluate innovative strategies and methods that will improve the recruitment, re-engagement, and retention of eligible WIC applicants/participants.

These innovative strategies and methods are intended to meet the changing needs of WIC applicants/participants, increase the perceived value of WIC, improve access to WIC, and/or improve the delivery of WIC services. 

Funding objectives

Awardee projects address one or more of the following three funding objectives.

  1. Child Retention
  2. Co-location, co-enrollment, streamlining processes for certification
  3. Early prenatal enrollment
Last modified on: 10/18/2016 3:57 PM