The FY2017 California Department of Public Health/Women, Infants and Children funding opportunity is to identify, implement, and evaluate innovative strategies and methods that will improve the recruitment, re-engagement, and retention of eligible WIC applicants/participants.
These innovative strategies and methods are intended to meet the changing needs of WIC applicants/participants, increase the perceived value of WIC, improve access to WIC, and/or improve the delivery of WIC services.
Awardee projects address one or more of the following three funding objectives.
- Child Retention
- Co-location, co-enrollment, streamlining processes for certification
- Early prenatal enrollment