B2B Webcast Reaches Wide Audience 

Anyone who saw the recent launch of “Brochure to Blog: Public Health Communication for a New Age” has a better grasp of how new technology tools are used in public health. Almost 600 viewers in California watched the 30-minute documentary webcast on May 8. To date, more than 3,000 people around the world have seen it. The B2B website hosted an educational “scavenger hunt” for viewers to navigate through cutting-edge web destinations that illustrate the latest industry best practices. Viewer feedback has been very positive.

Highlights of the program included interviews with CDC personnel and examples of new technology currently in use in Alameda County, in isolated Indian reservation communities, and by a mother who banded with other families to share personal stories about meningococcal meningitis and the importance of protecting children from vaccine-preventable diseases. The webcast and accompanying hands-on skill-building exercise are available online at www.brochure2blog.org. Viewers who have already seen the program are encouraged to share the information with colleagues in any relevant field.