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Retail Fruit and Vegetable Marketing Guide

Retail Fruit and Vegetable Marketing Guide: This Guide serves as a resource for independent retailers who are seeking information on how to merchandise and promote their selection of fresh produce. The Guide, based on information gleaned from the Produce Quick Tips, Produce Handling Guide, and the successes and challenges revealed from various corner store conversion projects, provides the retailer with information about produce storage and display, cross promotion merchandising techniques, and promotional activities to educate low-income consumers on how to purchase, store, and prepare fresh produce. The toolkit also has a section written for community-based organizations interested in providing hands-on technical assistance to retailers making improvements to their fresh produce selection.

Last modified on: 6/15/2012 1:14 PM