Welcome to the State of California 

Retail Program Resources

  • Fruit and Vegetable Handling Guide (PDF, 2MB) Opens a new browser window.
    With this guide you will gain quick and easy knowledge on a wide variety of fruits and vegetables that all clerks should know and customers should ask. In addition, you will be exposed to the basic information necessary to assure the quality and safety of the produce you sell. Our goal is to maintain the highest level of safety for consumers while promoting the sale of fresh produce for better health.
  • Retail Fruit and Vegetable Marketing Guide  Opens in a new browser window.
    This Guide serves as a resource for independent retailers who are seeking information on how to merchandise and promote their selection of fresh produce. The Guide, based on information gleaned from the Produce Quick Tips, Produce Handling Guide, and the successes and challenges revealed from various corner store conversion projects, provides the retailer with information about produce storage and display, cross promotion merchandising techniques, and promotional activities to educate low-income consumers on how to purchase, store, and prepare fresh produce. The toolkit also has a section written for community-based organizations interested in providing hands-on technical assistance to retailers making improvements to their fresh produce selection.
  • Network for a Healthy California Retail Program (PDF) Opens in a new browser window.
    Building Upon and Contributing to the Evidence
  • My Neighborhood, My Store Building Community Leadership for Healthy Changes  (PDF, 3.5MB) Opens in a new browser window.
    A fact sheet to assist local health departments to engage community residents in healthy retail changes, identified by Communities of Excellence in Nutrition, Physical Activity, and Obesity Prevention (CX3) assessments.
  • Mix It Up A Guide to Changing Corner Store Offerings (PDF, 3MB) Opens in a new browser window.
    A fact sheet to offer local health departments and their community partners tools and strategies for helping a store improve its marketing mix (consumers, cost, communication, and convenience) around healthy food options.
  • Taking Stock Creating Healthy Changes at Grocery Stores and Small Markets (PDF, 2MB) Opens in a new browser window.
    A fact sheet for local health departments using the CX3 program planning framework to identify potential solutions to each of the indicators/variables assessed on the CX3 Food Availability and Marketing (store) survey.

    Last modified on: 5/14/2014 2:28 PM