Welcome to the State of California 

Media Placement by DMA

This will provide an overview of the NEOPB's Mass Media Campaign. All concentrations were purchased through the State media contract. Media in each market is tailored to reflect density of food stamp (CalFresh) partication, Spanish Language preference, and efficiencies of media in each market.


San Francisco / Oakland / San Jose DMA

Monterey / Salinas DMA

Fresno / Visalia DMA

Sacramento / Stockton / Modesto DMA

Los Angeles DMA

Eureka DMA

Palm Springs DMA



Last modified on: 7/22/2016 1:03 PM