The Nutrition Education and Obesity Prevention Branch - Power Play! Campaign is a public health initiative led by the California Department of Public Health. Its purpose is to motivate and empower California’s 9- to 11-year-old children to eat 3 to 5 cups of fruits and vegetables and get at least 60 minutes of physical activity every day. These objectives are designed to improve children’s short-term health and reduce their long-term risk of chronic diseases, especially cancer, heart disease, and obesity. The Power Play! Campaign is currently funded by the USDA SNAP, known in California as CalFresh, to target children from CalFresh eligible families.
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