The Network for a Healthy California is a statewide social marketing initiative led by the California Department of Public Health’s Cancer Prevention and Nutrition Section. Its primary focus is to increase the consumption of fruits and vegetables to the recommended levels in the United States Dietary Guidelines for Americans. Secondary goals are to promote physical activity to at least 30 minutes a day for adults and 60 minutes a day for children as well as striving to reduce hunger/food insecurity by promoting the Food Stamp program to eligible Californians. These nutrition and physical behavioral objectives are designed to reduce the risks of obesity and diet-related chronic diseases, especially cancer, heart disease and type 2 diabetes. This is done by creating innovative partnerships that embody the characteristics of Empowerment, Champions, and Agents of Change.
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