California Kids' Plates Program
The California legislature passed a bill in 1992 for the sale of Kid’s Plates specialized vehicle license plates and the creation of the Child Health and Safety Fund. Revenue from the sale of Kid’s Plates, which contain an embossed heart, hand, star, or plus sign, goes into the Fund and is used to support three significant child health and safety issues in California: 1) unintentional childhood injuries; 2) child abuse; and 3) child care licensing and inspection.
The Safe and Active Communities Branch’s (SACB) State and Local Injury Control (SLIC) Section oversees and administers the portion of the Child Health and Safety Fund dedicated to preventing unintentional childhood injuries, the leading cause of death for California’s children from ages 1 to 18. Using funding generated by the sale of Kid’s Plates, SLIC provides funding to local entities to support and encourage the use of best practices to address this devastating public health issue.
Since 1998, SLIC has made over 600 awards throughout California to reduce or eliminate unintentional injuries in children and youth, focusing on areas such as:
· Motor Vehicle Occupant Safety
· Bicycle Safety
· Fire and Burn Prevention
· Drowning Prevention
· Poisoning Prevention
· Unintentional Firearm Injury
· Fall Prevention (including playground-related falls)
· Sudden Infant Death
Most recently, the Kids’ Plates Program awarded projects for 2013-14 to focus on educational interventions to address bicycle and pedestrian safety in underserved and rural communities using the Safe Routes to School (SRTS) evidence-based model. The projects include:
· Northern Region–WalkSacramento (working with selected elementary schools in Amador, El Dorado, Placer, Sacramento, and Yuba counties)
· Northern Region–Safe Kids California (working with selected elementary schools in Amador, El Dorado, Placer, Sacramento, and Yuba counties)
· Central Region – Monterey County Department of Health (working with selected elementary schools in cities of Seaside and Marina)
· Southern Region – Escondido Union School District (working with selected elementary and middle schools in Escondido)
For more information about the Kid’s Plates Program, please contact Stacy Alamo Mixson, Chief, State and Local Injury Control Section, at firstname.lastname@example.org.