California Kids' Plates Program
Thanks to the combined efforts of child safety and health advocates, the California legislature passed a bill in 1992 allowing for the sale of Kids’ Plates motor vehicle license plates and the creation of the Child Health and Safety Fund. Revenue from the sale of Kids’ Plates goes into the Child Health and Safety Fund and is appropriated to support three significant child safety issues in California: 25% of the funds support unintentional childhood injury prevention; 25% support the prevention of child abuse; and 50% support child care licensing and inspection.
The State and Local Injury Control (SLIC) Section of the California Department of Public Health is charged with overseeing and administering the portion of the Child Health and Safety Funds reserved for unintentional childhood injury prevention. In 1998, SLIC awarded the Center for Injury Prevention Policy and Practice (CIPPP), the contract to implement and administer the California Kids’ Plates Program.
This collaboration between SLIC and CIPPP returns the Child Health and Safety Fund injury prevention revenues to local communities, in the form of grants, to qualified agencies in California that are developing or currently conducting unintentional injury prevention efforts for children ages 0-18. Thus far, over 500 grants have been awarded to community-based organizations, local health departments, schools, and other eligible agencies throughout California.
The Goals of the Kids’ Plates Program are to:
1) Distribute local assistance monies from the Child Health and Safety Fund, through the State and Local Injury Control (SLIC) Section of the California Department of Public Health (CDPH), to build capacity for childhood injury prevention throughout California by the development and administration of a grant program for public and non-profit agencies in California;
2) Enhance the ability of local, regional, and statewide programs to deliver ongoing comprehensive interventions to reduce injuries, disabilities, and deaths among children and adolescents through training and technical assistance;
3) Conduct ongoing strategic assessments to determine unintentional injury prevention needs, efforts, best practices and future directions; and
4) Increase monies available through the Child Health and Safety Fund to build and sustain these important injury prevention efforts by implementing a comprehensive marketing program.
The injury areas of focus for the Kids’ Plates program include:
- Pedestrian Safety
- Fall Prevention (including playground-related falls)
- Motor Vehicle Occupant Protection
- Unintentional Firearm Injury Prevention
- Bicycle Safety
- Drowning Prevention
- Fire and Burn Prevention
- Poisoning Prevention
- Sudden Infant Death Syndrome (SIDS) Prevention
In addition, the program provides a wide range of technical assistance and capacity development opportunities to help foster effective regional and local injury prevention efforts. SLIC and CIPPP also work closely with other partners to make the Kids’ Plates program a reality.