Welcome to the State of California 

Statewide Media and Public Relations

The State Media and Public Relations Section administers the Champions for Change Program’s fully-integrated mass media campaign.  The Champions for Change messages are aimed at reaching CalFresh (SNAP-Ed) eligible families as many times and in as many ways as possible to achieve positive outcomes.  Mediums of the Champions for Change campaign include television, radio, digital, billboard, public transit and social media.

The Champions for Change campaign earned recognition from the Videographer Awards (2016), Aurora Awards (2015), AVA Digital Awards (2015), and Hermes Creative Awards (2015).  More information about the Champions for Change campaign is available from the links below.

Media Contacts

Carmen Heredia
Section Chief
Statewide Media and Public Relations
Carmen.Heredia@cdph.ca.gov

 
 
Last modified on: 3/21/2017 10:50 AM