Welcome to the State of California 

Regional Breastfeeding Coalitions

A-Z County Listings                 

MO-08-0006 BFP

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  • A

    Alameda - Alameda County BF Coalition

    Region- Bay/Mountain

    Contact Person

    Lyn Diana, RD, MA, Alameda County MCAH
    1000 Broadway, Suite 500
    Oakland, CA 94607
    Phone: (510) 208-5968 / (510) 267-3270 FAX
    Lyn.Diana@acgov.org

    Pam Brett, Alameda County MCAH
    Phone: (510) 208-5982 / (510) 267-3270 FAX
    Pamelia.Brett@acgov.org  

    Members

    Lactation consultants, nurses, La Leche League Leaders, PH nutritionist, health educators, physicians, and midwives.

    Duration- Mission/Goals

    Established in 1996 - Meets 6 times/year.

    Mission:

    • Make BF the preferred method of infant feeding
    • Peer support, follow-up and education to for success
    • Promote BF friendly communities, environments and awareness
    Examples of Activities
    • Support "Baby Friendly Hospitals
    • Increase BF images in the community
    • Educate health care providers

    Alpine - No Coalition

    Region- Sacramento

    Amador - Amador/Calaveras Breastfeeding Coalition

    Region- Sacramento

    Contact Person

    Wendy Sober, IBCLC, HRC Child Care Resource
    P.O. Box 919
    San Andres, CA 95249
    Phone (209) 754-1205
    wendy@hrcccr.org

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    B

    Butte – Lactation Advocates of Northern CA (covers Butte, Glenn, Tehama, Plumas and Nevada Counties)

    Region- North/Bay

    Contact Person

    Monica Soderstrom, RN, PHN, IBCLC, Butte County Public Health
    695 Oleander Ave.
    Chico, CA 95926
    (530) 891-2869 / (530) 879-3309 FAX
    msoderstrom@buttecounty.net

    Lorna Humphreys, IBCLC, Butte County WIC
    1311 Mangrove Suite E
    Chico, CA 95926
    (530) 891-2768 / (530) 895-6544 FAX
    lhumphreys@buttecounty.net  

    Members

    Lactation consultants, La Leche League leaders, WIC personnel, nurses, physicians, Maternal Child Health Director, and anyone interested in promoting BF.

    Duration- Mission/Goals

    Established in 1998 - Meets monthly

    Mission:

    • To improve the health and well being of children and families by facilitating cultural support and acceptance of BF as the standard.
    Examples of Activities
    • Community networking to provide professional education and support
    • County Proclamation
    • Window displays to increase public awareness of BF
    • Lending library
    • Mothers support groups
    • World BF Week
    • Workplace Recognition

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    Calaveras – Amador/Calaveras Breastfeeding Coalition

    Region- Sacramento, See Amador

    Colusa - Yuba – Sutter – Colusa BF Task Force

    Region- Bay/Mountain, See Yuba

    Contra Costa – Contra Costa BF Task Force

    Region- North/Bay

    Contact Person

    Nancy Hill, MS, RD, CLE, Contra Costa Health Services
    597 Center Ave., Suite 365
    Martinez, CA 94553
    (925) 313-6260 / (925) 313-6708 FAX
    nhill@hsd.cccounty.us

    Lisa Broughton, IBCLC, Contra Costa Public Health WIC Program
    2355 Stanwell Circle
    Concord, CA 94520
    (925) 646-1444 ext. 60388 / (925) 646-5029 FAX
    lbroughton@astound.net

    Members

    WIC, La Leche League, lactation consultants, county hospital personnel, Newborn Connections, and hospitals/pediatric providers.

    Duration- Mission/Goals

    Established in 1994 - Meets Bimonthly

    Mission:

    • Promote BF in Contra Costa County and support activities that make it a real part of the lives of families.
    Examples of Activities
    • Awareness and fund raising event
    • "March for Mothers' Milk"
    • BF referral, education and resource list for health care professionals and providers
    • Toll free BF warm-line
    • Baby Sling project
    • World BF Week Celebration
    • Mother-Baby-Friendly Workplace Award

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    Del Norte – No Coalition

    Region- North/Bay

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    El Dorado – El Dorado County BF Coalition

    Region- Sacramento

    Contact Person

    Cindy Gaffney, PHN, Divide Wellness Center
    PO Box 1807
    Georgetown, CA 95634
    333-1917 ext. 241 / (530) 333-2832 FAX
    cgaffney@co.el-dorado.ca.us  

    Wendy McCoy, IBCLC
    6811 Bertie Lane
    Placerville, CA 95667
    (530) 621-2581 / (530) 621-2526 FAX
    mcSozo@sbcglobal.net  

    Members

    WIC, County Office of Ed Nutritionist, Public Health Department, Family Resource Center, BF Mom, La Leche League, Registered Dietitian, Certified Lactation Consultant, and Marshall Hospital.

    Duration- Mission/Goals

    Established in 1994

    Mission:

    • To promote, protect and support BF as the healthy way to feed infants for the first year of life.

    Goals:

    • Improve rates and duration
    • Establish express stations to support working BF women
    • Establish a warm line
    Examples of Activities
    • World BF Week
    • Newspaper articles
    • Provide accurate educational information and materials, to the community
    • Quarterly newsletters to physicians
    • Annual training to hospital staff
    • Annual updates and distribution of resources for BF support services

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    Fresno - Babies First Breastfeeding Task Force in Fresno

    Region- Central, www.babiesfirstfresno.com

    Contact Person

    Laurie Misaki, BSN, RN, CLC, Perinatal Services Coordinator, MCAH/Community Health Dept.
    P.O. Box 11867
    Fresno, CA 93775
    1-800-640-0333
    (559) 445-3307 / (559) 445-7000 FAX
    Lmisaki@co.fresno.ca.us

    Julie Casillas, RD, IBCLC
    1920 Mariposa Mall, Suite 120
    Fresno, CA 93721
    (559) 263-13 / (559) 263-1152 FAX
    wic.rd@fresnoeoc.org

    Members

    Local Health Department, County WIC Programs, Local Hospitals, Medi-Cal Managed Care Providers, La Leche League, Teen Pregnancy Program, Physicians, Nurses, Social Workers, CSU Fresno, CPSP Providers and anyone interested in BF.

    Duration- Mission/Goals

    Established June 1999

    Mission:

    • We exist to organize local efforts to improve the health of our community by educating, promoting and supporting BF.

    Goals:

    • Encourage BF friendly policies and procedures in all hospital/birthing centers in Fresno
    • Establish county wide BF
    • Educate and encourage health care providers to provide all pregnant women BF education at every visit and support post-partum
    • Target high risk groups (i.e.-teen, low-income, ethnicity) to break down BF barriers
    Examples of Activities
    • Resource Guide for Co. Web Site
    • Physician and Health Care Professional Training
    • Develop prenatal packet for each trimester for physician offices
    • World BF Week
    • Community awareness education
    • Continuing outreach and education in the community through health fairs and events

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    Glenn – Part of Lactation Advocates of Northern CA

    Region- Bay/Mountain

    Contact Person

    Leslie McDonnell, R.D., IBCLC, Glenn County Health Services
    1016 South Street
    Orland, CA 95963
    (530) 934-2418
    lmcdonnell@glenncountyhealth.net

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    Humboldt – BF Task Force of Humboldt County

    Region- North Coast

    Contact Person

    Jacquie McShane, RN, IBCLC, Lactation Specialist - WIC
    730 Harris Street
    Eureka, CA 95503
    (707) 599-3652 / (707) 441-5616 FAX
    jmcshane@co.humboldt.ca.us

    Mary E. Scott, RN, Sr. PHN, Perinatal Services Coordinator, DHHS-PHB-MCAH
    908 7th Street
    Eureka, CA 95501
    (707) 441-5087
    mscott@co.humboldt.ca.us

    Star Siegfried, RN, CLC
    317 Third Street
    Eureka, CA 95503
    (707) 822-7743
    star@humboldt1.com  

    Members

    La Leche League, Paso a Paso staff, WIC, a lay midwife, CHDP/FNP, United Indian Health, a community member-nursing mom, and representatives from PHN and the hospitals.

    Duration- Mission/Goals

    Established in 1996 - Meets monthly

    Mission:
    • Our goals are to conduct a survey of breastfeeding moms to see what businesses are breastfeeding friendly then to honor those businesses with a BF designation decal during BF Awareness Week
    • We also want to provide training to the providers and all staff (OB, PHN, etc.) who might have an opportunity to encourage breastfeeding
    Examples of Activities
    • BF Week campaigns
    • BF Support Clinic at Mall
    • County Proclamation
    • Information & Referral Support
    • Education of Health Care Providers

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    Imperial – Imperial County BF

    Region- Southern

    Contact Person

    Pam Kennedy, RN, Perinatal Service Coordinator, Imperial County Public Health Department
    935 Broadway
    El Centro, CA 92243
    (760) 482-4457
    pamkennedy@imperialcounty.net

    Members

    Public Health, Private Medical Providers, Lactation Educators & Consultants, Hospital birthing centers, WIC, School based pregnant minors programs, Community members, and moms.

    Duration- Mission/Goals

    Established 1999 - Meets Monthly

    Mission:

    • As BF advocates, we will increase BF initiation and duration rates by providing accurate BF education support and training to our community.
    Examples of Activities
    • Resources, outreach and education to community and member
    • Bilingual local BF resource guide
    • World BF Week promotion activities
    • Collaboration with San Diego County BF Coalition span
    • Educational presentations to medical and public health communities

    Inyo-Mono – BIBS: BF is Best Support Group – [Inyo & Mono Co.]

    Contact Person

    Carolyn Balliet, Mono County Health Dept.
    P.O. Box 3329
    Mammoth Lakes, CA 93546
    (760) 924-1830 / (760) 924-1831 FAX
    Carballiet@yahoo.com  

    Members

    WIC Inyo and Mono Health Depts, Toiyabe WIC Northern Inyo Hospital, Mammoth Hospital, Local pediatrician and certified nurse midwife.

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    Kern – Kern County BF Promotion Coalition 

    Region- Central

    Contact Person

    Linda Erb, P.H.N. II, Kern County Department of Public Health
    1800 Mt Vernon
    Bakersfield, CA 93306
    (661) 868-0523
    erbl@co.kern.ca.us

    Members

    Lactation Consultants, Nurses, WIC, Health Educators, Physicians/ Pediatricians, Home Health Agencies, Perinatal Services Coordinator, CSUB Nursing Faculty, UC Cooperative Extension Programs, Managed Care Reps, Co. Health Deptartment, Healthy Mothers, Healthy Babies of Kern Co., Hospitals, AFLP, Interested individuals and parents.

    Duration- Mission/Goals

    Established in 1997 - Meets monthly

    Mission:

    • Organize efforts to improve health in the local community by promoting, supporting and protecting BF.

    Goals:

    • Increasing the number of health care professionals in Kern Co. who include as part of their prenatal care routine, accurate BF information and resources, BF counseling and referrals
    Examples of Activities
    • Participated in BF Awareness Week/Gold
    • Ribbon Campaign
      • BF Promotion Ads on local news station
      • BF article in local paper during BF
    • Awareness Week
      • Collection of local BF materials and resources.

    Kings – Kings County BF Promotion Coalition

    Region- Central, http://kingscountybc.homestead.com/kcBFcoalition.html

    Contact Person

    Gloria Pierson BSN, CLC, Perinatal Service Coordinator, Kings County Dept. of Health
    330 Campus Drive
    Hanford, CA 93230
    (559) 582-3211 ext. 4513 / (559) 584-5672 FAX
    Gloria.Pierson@co.kings.ca.us

    Members

    Lactation consultants, RNs, PHNs, CNMs, MDs, RDs, La Leche League, Adolescent Services Case Managers, WIC staff, Perinatal Services Coordinator, Business owners, BF women, hospital staff, child birth educators, and members of the community.

    Duration- Mission/Goals

    Established August 1998

    Mission: 

    • Promote BF as optimal nutrition in a supportive community environment where women are empowered to choose to breastfeed through consistent, accurate information from health care providers, hospitals, and other community resources.
    Examples of Activities
    • Promote Baby Friendly Businesses
    • Promote Baby Friendly Hospitals
    • Encourage the hospitals to apply for the "Birth and Beyond Program"
    • Promote lactation education by sponsoring training classes
    • Develop a Breastfeeding support resource list for the community
    • Participated in BF awareness Week

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    Lake – No Coalition

    Region- North Coast

    Lassen – No Coalition

    Region- Bay/Mountain

    Los Angeles – The BF Task Force of the Greater Los Angeles

    Region- South Central, www.breatfeedla.org

    Contact Person

    Karen Peters, MBA, RD, IBCLC, Executive Director
    1821A Speyer Lane
    Redondo Beach, CA 90278
    (310) 374-1012 / (213) 596-5776 FAX
    kpeters@breastfeedLA.org

    Kiran Saluja, MPH, RD, Public Health Foundation Enterprises, inc.
    12781 Schabarum Avenue
    Irwin dale, CA 91706
    (626) 856-6618 ext. 202 / (626) 472-6298 FAX
    kiran@phfewic.org

    Sandra Apgar Steffes, MSN, RN
    1406 Avenida de Cortez
    Pacific Palisades, CA 90272
    (310) 374-1012
    skaslac@aol.com  

    Members

    Local Health department, Great Beginnings for Black Babies, Kaiser, March of Dimes,
    WIC,La Leche League, UCLA, White Memorial Medical Center, Women and Children’s Hospital, Los Angeles County/USC Medical Center, Lactation Institute, San Gabriel Valley Medical Center, LA Care, Health Net, LA County CPSP, and Regional Perinatal Programs of CA.

    Duration- Mission/Goals

    Established in 1994 - Meets quarterly

    Mission:

    • The BF Task Force of Greater Los Angeles is dedicated to improving the health and well being of infants and families through education, outreach, and advocacy to promote and support BF.
    Examples of Activities
    • Professional education
    • Not for Profit 501-C-3 Corporation, formed 2001
    • Collaborations with UCLA, DHSLA Co, WIC programs to do strategic planning to promote and support BF
    • BF welcome decals and monthly newsletter at website
    • BF Resource Directory free to users, updated annually

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    Madera – Madera County BF Coalition

    Region- Central

    Contact Person

    Marilynn Marsh, MA, IBCLC, CLC, CLE, WIC Nutritionist/Lactation Consultant, Madera County BF Coordinator, WIC Program, Madera County Dept. of Public Health
    14215 Road 28
    Madera, CA 93638
    (559) 675-7623 / (559) 675-7612 Fax
    mmarsh@madera-county.com  

    Duration- Mission/Goals
    • Focus is grant writing

    Marin – Marin County Breastfeeding Coalition

    Region- North/Bay

    Contact Person

    Sandra Rosenblum MSN, MPH, Maternal Child Health Director, Marin Co Department of Health & Human Services
    899 Northgate Dr. Suite 415
    San Rafael, CA 94903
    (415) 473-4023
    srosenblum@co.marin.ca.us

    Margie King, Marin Co Department of Health & Human Services
    (415) 453-4035
    margie.king@comcast.net

    Mariposa-Tulare – Central California WIC BF Coalition, Mariposa-Tulare Counties

    Region- Central

    Contact Person

    Julie Casillas, R.D., C.L.C.
    1920 Mariposa Mall, Suite 120
    Fresno, CA 93721
    (559) 263-1380 / (559) 263-1152 FAX
    wic.rd@fresnoeoc.org  

    Members
    • Merced County WIC, Merced County, Department of Public Health, Mercy Medical Center Merced, Memorial Hospital Los Banos, Golden Valley Health Centers, and La Leche League.
    Duration- Mission/Goals

    Re-established October 2001.

    Mission:

    • Our mission is to exceed The Healthy People 2010 goals of 75% of babies’ breastfed in the early postpartum period, 50% breastfed at six months and 25% breastfed at one year.

    Goals:

    • Educate and encourage healthcare professionals to promote and motivate pregnant women to breastfeed
    • Examples of Activities
    • Maintain BF resource directory
    • Quarterly professional lactation education CEU classes
    • To assist the community to ensure that California BF laws are understood, supported and enforced
    • Encourage positive BF images in our community
    • Provide prenatal and postpartum BF education

    Mendocino – Mendocino County BF Coalition

    Region- North Coast

    Contact Person

    Tess O'Connell, RD, IBCLC, Mendocino County Public Health - WIC
    1120 South Dora,
    Ukiah, CA 95482
    (707) 472-2739 / (707) 472-2734 FAX
    oconnelt@co.mendocino.ca.us

    Margaret Turano, MS, CBE
    2910 Mill Creek Road
    Ukiah, CA 95482
    (707) 468-9587

    Members

    Representatives from WIC, La Leche League, Public Health Nursing, local hospital (UVMC) OB, local lactation consultants, local pediatrics practice, medical clinics and offices, and interested public members.

    Merced – Merced County BF Coalition

    Region- Central

    Contact Person

    Loretta Porta, RN, IBCLC
    737 West Childs Ave.
    Merced, CA 95340
    (209) 385-5571 / (209) 384-3966 FAX
    Lporta@gvhc.org

    Lori Buendia, RNC, IBCLC
    737 West Childs Ave.
    Merced, CA 95340
    (209) 385-5571 / (209) 384-3966 FAX
    Lbuendia@gvhc.org

    Members

    WIC, Merced County Department of Public Health, Los Banos Memorial Hospital, La Leche League, Golden Valley Health Centers, and Mercy Medical Center Merced.

    Examples of Activities
    • Lactation Journal Club

    Modoc – Modoc County BF Coalition

    Region- Bay/Mountain

    Contact Person

    Joyce Miller RN, PHN, CLC, Modoc County Public Health Department
    441North Main Street
    Alturas, Ca. 96101
    (530) 233-6311 / (530) 233-5754 FAX
    jmiller@modoccounty.us

    Members

    Hospital Staff, WIC, Parenting specialist, Nurses, Childbirth educator, Public Health Nurse, BF volunteers, and BF mothers.

    Duration- Mission/Goals

    Established in December 1998 - Meets semi-annually or as needed

    Mission:

    • Promote, support and protect BF through education and outreach in our county.

    Goals:

    • Coordinate BF services among agencies and health care providers
    • Increase community awareness of the benefits of BF
    • Develop BF resources in the county for all BF mothers to use
    • Promote the Baby Friendly Hospital Initiative in Modoc County hospitals
    Examples of Activities
    • Developed a BF assessment /education form that is used by all agencies working with BF mothers and home visiting staff
    • Coordination/collaboration of educational materials between agencies
    • Participation in local Health Fairs, media outreach (Newspaper, TV)
    • Breast pump program
    • Promotion of referrals to BF volunteers and home visiting programs and renewal of participation in BF support group
    • Ongoing presentations about the benefits of BF to interested health care providers and agencies
    • Develop a plan to obtain duration of BF statistics for our county as well as identification of barriers to BF

    Mono – BIBS: BF is Best Support Group – [Inyo & Mono Co.]

    Region- South Central, See Inyo

    Monterey – Monterey County Healthy Mothers, Healthy Babies, BF Promotion Committee

    Region- Bay/Mountain

    Contact Person

    Trina Ammar, RN, IBCLC – Chair, Monterey Co. Healthy Mothers, Healthy Babies® - Community Hospital of Monterey Peninsula
    P.O. Box HH
    Monterey, CA 93942
    (831) 625-4515 ext. 1702 / (831) 625-4795 FAX
    trina.ammar@chomp.org  

    Shawna Helmuth, RN, IBCLC - Co-Chair, Monterey Co. Healthy Mothers, Healthy Babies® - Salinas Valley Healthcare System
    P.O. Box HH
    Monterey, CA 93942
    (831) 757-2333 x2852
    shelmuth@svmh.com   

    Members

    Monterey Co. Health Department: Perinatal Services, WIC, Outreach and Education, Community Hospital of the Monterey, Peninsula, Natividad Medical Center, Salinas Valley Memorial Healthcare Systems, Mee Memorial Hospital, Visiting Nurses Association, Central Coast Alliance for Health, Salinas Adult School, Dentistry for Children and Teenagers, Nursing Mothers Council of Salinas, Monterey Peninsula Pediatric Group, Seaside Family Health Center, Acacia Family Medical Group, Alan Rosen, MD, Ruth Gingerich, CPNP, Sumana Reddy, MD, John Torontow, and MD.

    Duration- Mission/Goals

    Established in December 1999 - Meets every other month

    Vision:

    • That BF will be the norm in Monterey for at least the first year of life and preferably longer.

    Mission:

    • To improve infant, maternal, and family through the promotion, support, and protection of BF in Monterey County.

    Goal:

    • To provide a consistent and coordinated message to achieve the following strategies:
      • Strengthen knowledge and skills
      • Increase awareness of health, economic environmental benefits
      • Education healthcare professionals
      • Foster new and continuing members Promotion Committee
      • Improve promotion and support in institutional practices
      • Influence BF policy and legislation
      • Examples of Activities
      • Community Portrait with yearly theme
      • Luncheon during World BF Week
      • Proclamation for Monterey County is given to the Board of Supervisors
      • Generate press releases
      • Work with community businesses on education and work place BF facilities

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    Napa – Napa Valley BF Coalition

    Region- North Coast

    Contact Person

    Patti Brown, RN, BS, C/PNP, IBCLC
    PO Box 3874
    Napa, CA 94558
    (707) 224-8848

    Phyllis Pratt, MS, Partnership Health Plan of California
    360 Campus Lane, Ste. 100
    Fairfield, CA 94534
    (707) 863-4223 / (707) 863-4321 FAX
    ppratt@partnershiphp.org

    Members

    Membership is open to all interested people.  Current membership includes: Lactation Consultants, La Leche League, WIC, Public Health Nurses, Midwives, Physicians, AFLP/Cal-Learn, Hospital Maternity Center Staff, Healthy Moms and Babies CPSP BF support staff, and Partnership Health Plan of California.

    Duration- Mission/Goals

    Established in 1996 - Meets monthly

    Mission:

    • Provide informed, accurate and consistent education and guidance to women learning about BF and who chose to provide their children with breast milk and to there families whose support is important to their success.

    Goal:

    • To promote, protect and support BF in Napa County

    Nevada – Breastfeeding Coalition of Nevada County

    Region- Sacramento

    Contact Person

    Arly Helm, MS, IBCLC, Nevada County WIC
    471 Sutton Way Suite 204
    Grass Valley CA 95945
    (530) 271-BABY
    arlyhelm@pacbell.net

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    Orange – Orange County BF Coalition

    Region- South Central

    Contact Person

    Kristy Holt, MPH, CHES
    kholt@herconsulting.com  

    Nancy Clifton-Hawkins
    1212 N. Broadway, Suite 212
    Santa Ana, CA 92701
    (714) 242-1633
    nancy@express-yourself.net  

    Laurence Obaid, MS, RD, CLE [County Liaison], Orange County HCA, WIC Program
    1725 W. 17th Street
    Santa Ana, CA 92706
    (714) 834-7986 / (714) 834-8028 FAX
    lobaid@hca.co.orange.ca.us  

    Members

    Lactation Consultants, Nurses, Health Educators, Public Health Nutritionists/Dietitians, Work/Life Integration Specialist, (Disneyland), Public Health Field Nursing Staff, Social Workers, Hospital/Clinic Administrators, and anyone interested in furthering BF promotion and education.

    Duration- Mission/Goals

    Established in 1997 - Meets bi-monthly

    Vision:

    • Make BF the Cultural "Norm”.

    Mission:

    • The Orange Co. BF Coalition will educate, advocate, and facilitate families, health care providers, government, businesses, employers, educational institutions, and the public–at-large in the support and promotion of BF.

    Goals:

    • Create an environment where:
      • Women can bf without barriers
      • Women and their families can have ready access to legitimate and appropriate lactation support services
      • Human milk via a milk depot, is accessible to the community-at-large
      • Health care providers are empowered to support a BF family
    Examples of Activities
    • Provide BF education workshops
    • Collaborate with UCIMC to bring about a Mother's Milk Center
    • Maintain a speaker's bureau to deliver BF presentations to selected target audiences

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    Placer – BF Coalition of Placer County

    Region- Sacramento, http://www.placerbreastfeeding.org  

    Contact Person

    Mary Wagner, IBCLC
    901 Sunrise Ave. Ste. A-10
    Roseville, CA 95678
    (916) 780-6454
    teamwd@comcast.net

    Jackie Kampp, MSN, R.N., P.H.N.
    901 Sunrise Ave. Ste. A-10
    Roseville, CA 95678
    (916) 928-8519 

    Members

    Physicians, Nurses, Registered Dietitians, Lactation Consultants, Childbirth Educators, Certified Lactation Educators and Counselors, Social Workers, Home Visitors, WIC, MCAH, LLL Leaders, parents, and any other community members interested in furthering BF promotion and education.

    Duration- Mission/Goals

    Established November, 2000 - Meets monthly.

    Mission:

    • To promote and support BF through education, outreach, and increased services in our communities.

    Goals:

    • Train healthcare professionals and paraprofessionals on BF, lactation management and referral resources
    • Establish better support for BF women.  Promote the "Baby Friendly" Hospital Initiative in Placer County
    • Support and educate childcare providers
    Examples of Activities
    • Prop 10 funding for:
      • 1. training promote & paraprofessionals
      • 2. hot line for BF women
      • 3. weekly BF clinic
    • Developing resource guide
    • World BF Week promotion
    • Participated in "The Human Race" fundraiser
    • Developing plan to obtain duration of BF statistics for our county as well as identification of barriers to BF

    Plumas – No Coalition

    Region- Bay/Mountain

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    Riverside – WIC Consortium of Southern California

    Region- Southern 

    Contact Person

    Kiran Saluja, MPH, RD
    kiran@phfewic.org  

    Wendy McGrail
    12781 Schabarum Avenue
    Irwindale, CA 91706
    (626) 856-6650/ (626) 851-0231 FAX
    wendy@phfewic.org   

    Members

    American Red Cross, Antelope Valley Hospital Medical Center, City of Long Beach DHHS, Clinic Sierra Vista, Mercy Hospital and Medical Center, Northeast Valley Health Corporation, North County Health Services, Orange County Health Care Agency, Pasadena Public Health Department, PHFE, LA Biomed Public Health Foundation, Research & Education Institute, Riverside County Health Services Agency, Riverside-San Bernardino County Indian Health, SDSU Foundation, San Ysidro Health Center, and Santa Barbara County Health Care Services.

    Duration- Mission/Goals

    Established in 1993 - Meets quarterly

    Mission:

    • Strive to expand our ability to improve infant and maternal health within the communities we serve by education and supporting expectant and nursing mothers regarding BF.
    • Informing the public of the superiority of BF over infant feeding with breast milk substitutes.
    • Networking with the greater health community to enhance our effectiveness.
    • Advocating for our own needs to better achieve our goals.
    Examples of Activities
    • World BF Week 1995 Theme:
      • Empowering Women (health fairs and BF promotional give-a-ways in local shopping malls, media coverage, and proclamation signing by City and County of Los Angeles)
    • Written letters re: Support of AB157, and Request for a Proclamation for World BF Week to Kim Belshe and Gail Wilson
    • Written several BF position papers
    • Ongoing support to WIC coordinators
    • Sharing materials

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    Sacramento - BF Coalition of Greater Sacramento

    Region- Sacramento

    Contact Person

    Janice Porter, UCDMC Dept. of Pediatrics
    2516 Stockton Blvd, Ticon II
    Sacramento, Ca 95817
    (916) 734-6486 / (916) 734-4098 FAX
    Janice.porter@ucdmc.ucdavis.edu  

    Amelia Schendel, R.D., IBCLC Sacramento, County WIC Program
    811 Grand Avenue # A-1
    Sacramento, CA 95835
    (916) 641-6027 / (916) 641-5534 FAX
    schendela@saccounty.net  

    Members

    Local WIC agencies, local DHHS, area hospitals, area HMOs, local EDS Medical regional rep; UC Davis Lactation Studies, Medela Inc., Hollister/Ameda Egnell, Sacramento Food Bank Mother/Baby Program, ALTA Lactation Consultants, local La Leche League leaders, other area health care professionals and community based organizations.

    Duration- Mission/Goals

    Established in March 1998 - Meets monthly or bimonthly

    Mission:

    • As a group of regional representatives, businesses, mothers, lactation consultants and other health care providers, to improve infant, family and community health by making BF the societal norm as we promote support, and protect BF in all areas of life.
    Examples of Activities
    • Update annually a BF resource handbook and disseminate through physician offices, hospitals, WIC
    • Disseminate information on, and support legislation that promotes BF
    • Educate health care professionals by providing speakers on BF topics for physician dinners, hospital Grand Rounds, in Physicians offices and sponsoring conference(s) every 2 years 

    San Benito – San Benito Alliance for BF

    Region- Central

    Contact Person

    Jacqueline Thompson, MS, RD, CLC
    (831) 763-6445
    Jacqueline_DHC@pvhealthtrust.org  

    Members

    Representatives from: WIC, Saint Louise Hospital, Hazel Hawkins Hospital, Public Health, La Leche League, private providers, clinics, private health educators.

    Duration- Mission/Goals

    Established in 2000

    Mission:

    • Improve family health by making BF the cultural norm, creating a supportive public environment and improving rates of initiation and duration of BF in San Benito County.
    • 10 Year Goal: Increase the proportion of mothers who initiate exclusive BF at baby’s birth to 50% by 2010.
    Examples of Activities
    • Influence healthcare and community standards of BF practices by facilitating expansion of lactation expertise (CE classes) in the local health care professions
    • Strengthen BF knowledge and accessibility by establishing bilingual childbirth and BF education classes to teenage parents and monolingual Latino families
    • Strengthen BF knowledge and accessibility by developing and distributing a bilingual BF resource guide to the perinatal population
    • Influence community standards of BF practices by assembling and distributing BF kits to postpartum mothers
    • Mobilize media campaigns, community partnerships and the Baby Friendly Initiative

    San Bernardino – Inland Empire BF Coalition

    Region- Southern

    Contact Person

    Gretchen Andrews, BA, IBCLC, Community Hospital of San Bernardino
    1725 Western Avenue
    San Bernardino, CA 92411
    (909) 887-6333 ext.4733 / (909) 783-9080 FAX
    lacladee@aol.com

    Bruce Smith MD, MPH, San Bernardino County Public Health
    799 East Rialto Avenue
    San Bernardino, CA 94215
    (909) 383-3057 / (909) 386-8181 FAX
    bsmith@dph.sbcounty.gov  

    Members

    Lactation Consultants, nurses, La Leche League Leaders, Maternal, Child and Adolescent Health (MCAH) nutritionists, WIC (Women, Infants, and Children) nutritionists, health educators, physicians, midwives, and anyone interested in furthering BF promotion and education.

    Duration- Mission/Goals

    Mission:

    • Our coalition was formed in 1994 by health professionals from several institutions interested in encouraging lactation in the Inland Empire. Our mission is to promote, protect, and preserve BF throughout the Inland Empire.
    Examples of Activities
    • Annually honors a "Mother-Friendly Workplace of the Year"
    • Annual photo contest in conjunction w/ Redlands Camera Club
    • Recognizes mother-friendly restaurants in the Inland Empire
    • Edits the Model Hospital BF Policies, which are recommended and distributed to all birthing hospitals in California by the State Department of Health Services
    • Started a lactation training program at Loma Linda University Med Ctrl
    • Educate the public and government officials regarding the impact of selected legislation on BF
    • Educate various health professionals and the general public regarding the normalcy of BF and the risks of artificial feedings for infants, mothers, and society

    San Diego – San Diego County BF Coalition (SDCBC)

    Region- Southern, www.breastfeeding.org

    Contact Person

    Eve Moeran RN, IBCLC - President, Milkmade at Home
    4045 Third Ave, Suite 302
    San Diego, CA 92103-2308
    (619) 325-1630
    emoeran@yahoo.com  

    Nancy E. Wight MD, IBCLC, FABM, FAAP Vice- President, Children's Specialists of San Diego
    3020 Children's Way, MC # 5102
    San Diego, CA 92123-4282
    (858) 939-4180 / (858) 939-4972 FAX
    wightsd@aol.com

    Members

    See web site for current Members

    Duration- Mission/Goals

    Established in 1994 - Coalition meets bimonthly, Board meets monthly

    Mission:

    • To promote and support BF through education and outreach in our community".
    Examples of Activities
    • See web site for current Activities

    San Francisco – San Francisco BF Promotion Coalition

    Region- North/Bay

    Contact Person

    Magdalene Louie, MS, RD, San Francisco Dept. of Public Health WIC Program
    30 Van Ness Ave. Ste 220
    San Francisco, CA 94102
    (415) 575-5745 / (415) 575-5797 FAX
    magdalene.louie@sfdph.org

    Therese Doan-Nguyen, PHN, IBCLC, San Francisco City and County
    3850 17th Street
    San Francisco, CA 94114
    (415) 487-7588 / (415) 558-8221 FAX
    Therese.doannguyen@sfdph.org  

    Members

    Local Health Department, WIC, CPSP Providers, Medi-Cal Managed Care Providers, Community Groups, Private Industry, Wells Fargo, San Francisco Hospitals and Medical Centers, American Academy of Pediatrics, San Francisco Unified School  District, LaLeche League, Nursing Mothers Council, and Homeless Prenatal Program.

    Duration- Mission/Goals

    Established January 1998

    Goal:

    • To improve the health of the community by promoting BF as the cultural norm.
    Examples of Activities
    • Community Resource Guide
    • Media activities: TV, radio, and print publicity and Media Watch response to BF images in the media
    • Professional audience presentation slide set and script available for purchase
    • Sample workplace policy package developed for distribution through Chambers of Commerce
    • BF curriculum (early stages in curriculum development process)

    San Joaquin – San Joaquin County BF Coalition, A subcommittee of the Healthier Community Coalition

    Region- North Coast, www.breastfeedingcoalition.org 

    Contact Person

    Gail Dacayanan, RD, IBCLC
    (209) 468-0373 / (209) 468-8573 FAX
    gdacayanan@sjcphs.org or gailann5@aol.com  

    Anna Groves, IBCLC
    (209) 751-3907
    agroves@deltahealthcare.org  

    Members

    Local hospitals, pediatricians, LCS, CLES, HMOS, WIC, LLL, County Public Health Services.

    Duration- Mission/Goals

    Established in 1996 - Meets monthly

    Mission:

    • Organize local efforts to improve the health of our community by promoting, educating, and providing support for BF.

    Goal:

    • Determined by on-going community needs assessment
    Examples of Activities
    • Community Needs Assessment
    • Physician and Health Care Professional Trainings and conferences
    • World BF Week Promotion BF Education-Materials: Production of Hmong Video
    • Partner with First 5 and BEST (BF Education Support and Training) Program to provide community BF services
    • Participate in the California BF Coalition

    San Luis Obispo – No Coalition

    Region- Central

    San Mateo – BF Advisory Committee for San Mateo County WIC

    Region- Bay/Mountain

    Contact Person

    Anne Garrett RN, MS, IBCLC, San Mateo WIC Program
    32 W. 25th Avenue #203A
    San Mateo, CA 94403
    (650) 573-2955 / (650) 577-9223 FAX
    Agarrett@co.sanmateo.ca.us  

    Members

    WIC BF Coordinator, Hospital IBCLC's Community representatives from non-profits, Public Health Prenatal-to-Three and County clinics, Physicians, Doulas Midwives, and Childbirth Educators.

    Duration- Mission/Goals

    Established in 1995 - Meets quarterly

    Mission:

    • To promote and support BF as the optimal infant feeding method through pre and post natal education, advocacy, and community outreach.
    Examples of Activities
    • Established a toll-free BF hotline
    • Created a BF curriculum for WIC moms in the third trimester
    • Publish a newsletter Lactation Facts twice a year
    • Annual BF Conference in Fall
    • Participated in Workplace Awards 2005

    Santa Barbara – North & South

    Region- Central

    North – North Santa Barbara Co. (Santa Maria) BF Coalition

    Contact Person

    Wrenette Hole RD, IBCLC, Santa Barbara Co Public Health Dept., Nutrition Services WIC
    2125 Centerpointe Pkwy
    Santa Maria, CA 93455
    (805) 878-6217 / (805) 346-8243 FAX

    Members

    Hospitals and Clinics, WIC, Public Health Department, LLL, Medela, Schools, Perinatal Advisory Council, Regional health Authority, doctors, schools, CLEs and IBCLCs.

    Duration- Mission/Goals

    Established 11/98:

    • Provide info to health professionals
    • Encourage policies and procedures that promote BF in hospitals
    • Educate the community about BF and its benefits
    • Gather data re. BF rates as a goal and to assess the effectiveness of certain strategies
    • Obtain funding sources
    Examples of Activities
    • Quarterly Symposium
    • In House Training
    • Grant Writing
    • Develop BF resource guide
    • Promote World BF Mo. Work with SB South Co. BF Coalition

    South – Santa Barbara County BF Coalition

    Contact Person

    Meg Beard MPH, CHES, RD, IBCLC, Santa Barbara Co. Public Health Dept., Nutrition Services WIC
    315 Camino Del Remedio
    Santa Barbara, CA 93110
    (805) 681-5276 / (805) 681-4755 FAX
    meg.beard@sbcphd.org

    Members

    Hospitals and Clinics, Birthing Center, WIC, Public Health Department, LLL, Medela, BF Project, Schools, Perinatal Advisory Council Regional Health Authority (Managed Medi-Cal), American Indian Health, Lactation Location, doctors, CLE’s and IBCLC’s.

    Duration- Mission/Goals

    Established 1/99 - Meets bimonthly

    Mission:

    • Group of local medical professionals, social service providers, childbirth educators, lactation experts and BF advocates committed to the common goal of promoting BF and support mothers in our community.
    • Educate health professionals and community about BF.
    • Establish BF friendly business. 
    Examples of Activities
    • March of Dimes Grant Development of a BF Directory
    • Community Outreach
    • Development of goals/objectives
    • Yearly speaker

    Santa Clara – Santa Clara Valley BF Task Force

    Region- North/Bay

    Contact Person

    Kathy Sweeney, RD, CLE, Santa Clara County Public Health Department, Nutrition and Wellness/WIC
    976 Lenzen Avenue Rm 1200
    San Jose, CA 95126
    (408) 792-5052 / (408) 947-8751 FAX
    Kathy.Sweeney@hhs.co.santa-clara.ca.us

    Members

    WIC programs, MCAH program, CPSP providers, Black Infant Health Program, Mothers' Milk Bank, community clinics, local hospitals, public health nursing, lactation consultants, Nursing Mothers Council, La Leche League, managed care plan, home health care, teen pregnancy program, adult education.

    Duration- Mission/Goals

    Established in 1992 - Meets every other month

    Goal:

    • Agencies and individuals working together to promote maternal and infant health through BF -- a cooperative venture to increase the effectiveness of BF support and information dispersal in Santa Clara Valley. 
    Examples of Activities
    • BF Guide to Resources in Santa Clara County
    • BF and Substance use- pamphlet English, Spanish, Vietnamese versions
    • August BF Awareness Month – county proclamation, media blitz, and other activities
    • Established MCAH BF Support Line
    • Provide MCAH In-Home Lactation Services
    • On-going BF promotion projects

    Santa Cruz – Santa Cruz County BF Coalition

    Region- North/Bay

    Contact Person

    Katie Le Baron, MPH, Perinatal Services Coordinator, Health Services Agency
    P.O. Box 962 Emeline Avenue
    Santa Cruz, CA 95062
    (831) 454-5477 / (831) 454-5049 FAX
    katie.lebaron@health.co.santa-cruz.ca.us  

    Lilian Beggs, RN, IBCLC, Sutter Lactation Center
    2900 Chanticleer Avenue
    Santa Cruz, CA 95065
    (831) 477-2229 / (831) 477-2221 FAX
    beggsl@sutterhealth.org   

    Members

    County Perinatal Services, WIC, La Leche League, Nursing Mothers Council, Dominican Santa Cruz Hospital, Watsonville Community Hospital, Cabrillo College Nursing & ECE Departments, Sutter Maternity Center, Central Coast Alliance for Health, Birth Network.

    Duration- Mission/Goals

    The Santa Cruz County BF Coalition recognizes that BF is the norm and as such, is committed to optimizing the health of mothers and babies by encouraging BF friendly attitudes, policies, and images in the community, as well as promoting BF education and supportive practices among women and their families, health professionals and the community.

    Examples of Activities
    • Promote BF-friendly policies and practices in Santa Cruz County, including those promoted by mother friendly and baby friendly initiatives
    • Conduct outreach and education to health professionals, schools, businesses and the community
    • Promote positive media coverage of BF issues and events
    • Advocate for and facilitate ongoing support for Latina mothers and families to increase BF rates and duration among the population
    • Support and participate in community events that promote BF and BF awareness
    • Facilitate resource sharing and collaboration among agencies and programs that provide health-related services to women and their families
    • Conduct data collection and evaluation to identify local trends in BF rates and related issues
    • Conduct grant writing and other fundraising activities to provide financial support for Coalition activities

    Shasta – Shasta County BF Coalition

    Region- North/Bay

    Contact Person

    Judy Cassidy
    (530) 245-6422
    sjcassidy@co.shasta.ca.us

    Susan Ann Spencer IBCLC, RLC, Shasta BF Support Center
    1220 Sacramento St
    Redding, CA 96001
    (530) 245-6466 / (530) 229-8441 FAX
    sspencer@co.shasta.ca.us  

    Members

    Physicians, WIC staff, La Leche League members and leaders, Public Health Nurses, Labor and Delivery nurses, MCAH staff, BF Peer Counselors, interested community members and mothers.

    Duration- Mission/Goals

    Established in 1997 - Meets once a month on the 3rd Thursday

    Mission:

    • The