Welcome to the State of California 


The California WIC Program promotes, supports and protects exclusive breastfeeding for approximately the first six months of life and continued breastfeeding for at least the first year.

Newsletter:  Breastfeeding Times

Our newsletter with the latest breastfeeding news from California WIC.


    Training Toolkit for Hospitals, HMOs & Health Care Providers -SB22

    Senate Bill 22 charges the California Department of Public Health with recommending a training to improve breastfeeding rates for facilities within the lowest 25% of exclusive breastfeeding rates.  This training, developed by our breastfeeding and education specialists, is now available.

  • Surgeon General's Call to Action to Support Breastfeeding

    On January 20, 2011, Surgeon General Regina M. Benjamin released The Surgeon General’s Call to Action to Support Breastfeeding which outlines evidence-based steps that all sectors of a community can take to remove obstacles faced by women who want to breastfeed their babies. A Call to Action is the highest directive that a US Surgeon General can issue, and breastfeeding supporters nationwide applaud this action. 

  • More information on the Surgeon General's Call to Action
  • For Moms...

    Here is some information for new moms and moms to be.

  • Resources
  • For Employers and Employees...

  • Breastfeeding - The Law (PDF) Opens a new browser window...Spanish | Armenian |Chinese | Hmong | Russian | Vietnamese
  • For Health Professionals... 

    Peer Counseling

  • WIC Breastfeeding Peer Counseling Program
  • WebEx Trainings:

  • Breastfeeding Peer Counseling Program: Overview for WIC Directors (PowerPoint, 1.4 MB)Opens a new browser window
  • Using the California WIC BPC Program Facilitator Guide and Peer Counselor Handbook (PowerPoint, 10.4 MB)Opens a new browser window
  • Brochures

  • The following brochures were developed by Kim-Phuc Nguyen, MS, Cara T. Mai, MPH, RD, and the Santa Clara
    Valley Breastfeeding Task Force for the Cooperative Extension, University of California Berkeley with illustrations and design by Viet Marketing Group, San Jose, CA with some illustrations adapted from Childbirth Graphics, Ltd. 

  • Breastfeeding: Best for You, Your Baby and Family (PDF)Opens a new browser window ...Vietnamese
  • How to Breastfeed (PDF)Opens a new browser window...Vietnamese
  • Breastmilk: Expression and Storage (PDF)Opens a new browser window ...Vietnamese
  • What to Eat:  When You Are Breastfeeding (PDF)Opens a new browser window...Vietnamese
  • Taking Care of Sore Nipples and Breast Engorgement (PDF)Opens a new browser window...Vietnamese
  • The Qualities of Breastmilk (PDF)Opens a new browser window...Vietnamese
  • Posters

  • It's Perfectly Natural (PDF) English/Spanish (2.3 MB) Small Size Opens a new browser window...Large Size
  • Pantry for Mom and Baby Breastfeeding Comparisons (PDF)Opens a new browser window ...Spanish
  • Promotional Items

  • USDA FNS Loving Support™ Promotional Materials
  • Coalitions and Coordinators

  • Breastfeeding Awareness Month

  • Training

  • Breastfeeding Competency Training: "Using Loving Support™ to Grow and Glow in WIC"
  • Courses for Breastfeeding Professionals
  • How Does Formula Compare to Breastmilk: Background Information for Staff (PDF) "Opens a new browser window"
  • Policy

  • California WIC Program Breastfeeding Policies
  • Information on "Right to Breastfeed in Public" Card
  • Model Hospital Policy Recommendations, June 2005 (PDF)"Opens a new browser window"
  • Model Hospital Policy Recommendations Online Toolkit
  • Data, Publications, Reports and Surveys

  • Journals

  • International Breastfeeding Journal
  • Journal of Human Lactation
  • Websites



    Last modified on: 9/7/2016 10:16 AM