Spanish Radio FFY 2012
In 2012 the Network for a Healthy California developed 3 Spanish-language radio ads which feature a female Mariachi band. The cheerful spots give a nice touch to popular Mexican songs– transforming the lyrics into catchy messages that empower the Latino community to make health a priority for themselves and their families. An additional partnership radio ad was adapted for National use.
The ads will air from February to September 2012 in various Spanish-language media markets throughout the State.