Nutrition Education and Obesity Prevention Branch - Rethink Your Drink Campaign
The Nutrition Education and Obesity Prevention Branch (NEOPB) - Rethink Your Drink Campaign is a public health initiative led by the California Department of Public Health and administered by the Local Health Departments.
The Rethink Your Drink Campaign’s primary goals are to:
1) educate low-income Californians about healthy drink options,
2) help identify drinks with added sugar,
3) make the link between consumption of sugar-sweetened drinks and health risks.
In this way, the campaign hopes to shift consumption toward healthier, more affordable beverages, like water. At the same time, the Rethink Your Drink Campaign hopes to stimulate community-level partnerships and invite local environmental changes that will improve access, affordability and desirability of healthy beverages.
Model SNAP-Ed Social Marketing Initiative
The Rethink Your Drink Campaign is included in the USDA SNAP-Ed Obesity Prevention Toolkit for States.
For more information, please contact NEOPB at (916) 449-5400.
Rethink Your Drink Curriculum - Approved Rethink Your Drink Campaign curriculum lessons and handouts for adults and K-12 education.
Training - Training on the Rethink Your Drink Campaign, including orientation, events, and lessons.