Welcome to the State of California 

Retail Program for Retailers and Vendors

Connect with Your Community
The Retail Program brings retailers, vendors, and community leaders together, which allows for a greater connection to your neighborhood and your customers. Local Retail Managers help build community-based partnerships and provides assistance with store-based materials (PDF, 1MB)Opens a new browser window. and activities. As a result, involvement in the Retail Program raises your company’s profile as you show your commitment to improving the health of your neighborhood.

Increase Your Profit Potential
Research (PDF, 1MB) indicates that the Network for a Healthy California has a positive effect on produce consumption. A study in 2000 showed that fruit and vegetable consumption increased significantly when Latino adults were exposed to the Network for a Healthy California — Latino Campaign at a variety of locations using a combination of community interventions, including retail-based activities!

Service Areas

Northern California -
Rosanna.Oliva@cdph.ca.gov (916) 449-5399
North Coast and Cascades Center
Mendocino, Humboldt, Del Norte, Siskiyou, Trinity, Shasta, Tehama, Glenn, Colusa, Butte, Sierra, Plumas, Lassen, Modoc, and Lake Counties

San Francisco Bay Area Center
Marin, Napa, Solano, Contra Costa, Alameda, Berkeley, Santa Clara, San Mateo, and San Francisco Counties

Delta and Gold Country Center
Stanislaus, San Joaquin, Sacramento, Yolo, Sutter, Yuba, Nevada, Placer, Mono, Tuolumne, Mariposa, Alpine, Amador, Calaveras, and El Dorado Counties

Central Valley Center - Tara.Vang@cdph.ca.gov (916) 324-1173
Kern, Kings, Fresno, Madera, Merced, and Tulare Counties

Southern California - Courtney.Cagle@cdph.ca.gov (916) 449-5449
Central Coast Center
Santa Cruz, Santa Barbara, Monterey, San Benito, and San Luis Obispo Counties

Greater Los Angeles Center
Ventura, Los Angeles, and Orange Counties

Inland Desert Center
San Bernardino, Riverside, Inyo, San Diego, and Imperial Counties


Network for a Healthy California - Retail Program
California Department of Public Health
1616 Capitol Avenue, MS 7204
Sacramento, CA 95814
Fax: (916) 449-5415


Find out more about what the Retail Program can offer your company today!

Retail Program Frequently Asked Questions  

Merchandising Materials

Promotional Activities


Industry Partnerships

Last modified on: 1/9/2014 11:25 AM