Welcome to the State of California 

Retail Program Partnership Building

Community organizations help to support and enhance the development of local retail relationships in various ways: conveying important information to consumers about how to increase fruit and vegetable consumption; helping retailers merchandise their fruit and vegetable selection; and conducting promotional activities.

Statewide Retail and Industry Partnerships
The Retail Program has developed partnerships with statewide retail and industry organizations to increase low-income Californians’ purchase and consumption of fruits and vegetables.

How to Create Lasting, Win-Win Partnerships With the Food Industry (PDF)Opens a new browser window
Practical tools designed to help nutrition and physical activity social marketers working at local, regional, state, or national levels to effectively reach out to leaders in the food industry to develop successful collaborative arrangements.

Retail Partnership Recruitment Kit

The Retail Partnership Recruitment Kit is a visual representation of the Retail Program’s assets and offerings. See the Training page for webinars and guides on creating partnerships with retailers.

The Retail Partnership Recruitment Kit includes the following:

  • Retail Program Overview Video Opens a new browser windowYouTube video, 5:06
    An overview of the Retail Program, which provides retailers statewide with a unique variety of tools, resources, and outreach activities to inspire healthy change among consumers.
  • Partnership Letter template (Word)Opens a new browser window 
    Invitation to retailers to become a partner.
  • Frequently Asked Questions (PDF)Opens a new browser window 
    Answers to common questions about Retail Program partnership.
  • Merchandising Menu (PDF)Opens a new browser window
    A presentation of signage options available to display in stores.


Last modified on: 9/30/2014 10:25 AM