Welcome to the State of California 

Retail Program Community Health Leaders

The Retail Program arms community health leaders with the tools and resources to work with supermarkets, small chain, and independent markets statewide. Community organizations help to support and enhance the development of local retail relationships and convey important information to consumers about how to increase fruit and vegetable consumption by helping retailers merchandise their fruit and vegetable selection and condition promotional activities.

Find out how you can make a difference in your community today.

Retail Program Guidelines Manual (PDF) Opens a new browser window
This comprehensive manual informs local health department staff how to successfully implement Retail Program intervention strategies in your community.

Partnership Building
Learn how to connect with local food retailers

Merchandising Materials
Help you retail partner merchandise their selection of fruits and vegetables

Promotional Guidelines
Learn how to conduct promotional events that get community members excited about fruits and vegetables

Retail Program Research, Articles of Interest and Industry Links (PDF)Opens a new browser window
Review research that assists in evaluating and expanding retail-based activities in California, articles of interest, and links related to retail operations

Webinar Recordings

  • Retail 101 Opens a new browser window
    In this webinar you’ll learn about retail partnerships, point of purchase merchandising strategies, food sampling guidelines, best practices for working in the retail environment and more!
  • Best Practices Guide: How to Engage Corner Store Owners Opens a new browser window
    Please join the Retail Program and ChangeLab Solutions to discuss a best practice guide for working with store owners, focusing on key questions such as:
    • Techniques and strategies for establishing and initial relationship/approaching store owners;
    • How to understand store owner constraints and motivations when offering recognition and proposing store changes;
    • Successful strategies for engaging community partners in the community/store relationship development process.

    This guide draws from practitioner’s experiences within California, focusing specifically on the role of health department staff and their partners, and will include interviews and a review of available published materials.

  • Fruit & Veggie FestOpens a new browser window.
    In this webinar, we'll prepare you to organize a successful Fruit and Veggie Fest event in your community. Fruit and Veggie Fest takes place each May and provides an opportunity to reach a large number of direct and indirect contacts in a short amount of time. Organizing a Fruit and Veggie Fest event can also bring media attention to your local NEOP efforts.
  • My Neighborhood, My Store: Developing community-driven strategies to design and implement corner store conversions Opens a new browser window
    Healthy changes to small food stores may not be sustainable if they do not reflect the needs and preferences of local residents. This webinar discusses best practices for empowering and building the capacity of community residents to develop healthy corner stores, with inspiring examples from around the country.
  • Making the Link between Stores and Suppliers: Overcoming distribution obstacles to bring fresh, healthy foods to corner stores Opens a new browser window
    Building connections between healthy food distributors and small food stores can improve neighborhood food access and support the regional economy. The speakers on this webinar discuss innovative strategies to connect food distributors, growers, and grocers – such as food hubs, cooperative purchasing, and agreements with distributors.
  • Collaborating with Tobacco Control Program's Healthy Stores for a Healthy Community CampaignOpens a new browser window.
    Do you want to know how you can partner with your local Tobacco Program on their Healthy Stores for a Healthy Community project? Please join us to learn about ways you can collaborate with your local Tobacco Program on healthy retail environment interventions. We will discuss what role you can take and activities that are allowable with USDA funds.
  • Partnerships for Healthier Corner Stores: How nutrition, tobacco control, and alcohol can collaborate to develop comprehensive strategies to improve and support local food stores Opens a new browser window
    Public health advocates specializing in nutrition, tobacco control and alcohol control have each developed strategies to increase access to healthy foods in stores and decrease access to less healthy foods and substances - but generally these efforts have been uncoordinated. This webinar presents strategies for leveraging the expertise in these fields to develop a comprehensive approach to creating healthy corner stores, with examples of communities that are successfully breaking down these silos.
  • Cultivating Relationships with Policymakers Opens a new browser window
    In this webinar, we’ll introduce you to local government partners who can support healthy corner store initiatives (such as economic development, planning, and elected officials), descriptions of policy and program strategies you might explore, and success stories from other communities.
  • Green for Greens: Finding Funding and Other Resources Opens a new browser window
    What federal, state, and local agencies have resources to support healthy corner store efforts? In this webinar, we’ll talk about how to identify and leverage financing mechanisms to create healthier food options, provide tips on how to strengthen your application and develop your funding pitch, and have participants share examples of resources that they have found most useful.
  • Rewarding Success: Providing Incentives with Certification Programs Opens a new browser window
    Programs that reward stores providing healthy food offer an array of positive benefits. Participating stores get free publicity and support for increasing revenue from healthy food sales. Residents get access to healthier options. And the agency sponsoring the initiative builds relationships with local businesses, which can lead to future collaboration to benefit public health. In this webinar, we’ll look at existing healthy corner store certification programs, provide tips on how to create an effective program, and hear from experts who’ve implemented these programs in their own communities.
Last modified on: 5/14/2014 2:00 PM