This will provide an overview of the NEOPB's Mass Media Campaign. All concentrations were purchased through the State media contract. Media in each market is tailored to reflect density of food stamp (CalFresh) partication, Spanish Language preference, and efficiencies of media in each market.
San Francisco / Oakland / San Jose DMA
Monterey / Salinas DMA
Fresno / Visalia DMA
Sacramento / Stockton / Modesto DMA
Los Angeles DMA
Palm Springs DMA
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